Updated 1/29/19

Facebook is the most popular social media platform. This means that it is one of the best places to find and engage with readers. If you haven’t set up a Facebook Author Page yet, here are some step by step instructions for how to get started.

How to Create an Author Page

To create a Facebook author page you will need to start with a personal Facebook account. At the top right, there is a “Create” button, click it, and then select “Page.”

Then click on Community or Public Figure.

Next, enter the name for your page and select Author for the category. Some authors will also include “author” in the page name to help avoid confusion.



Next, you will be prompted to upload a profile photo for your page. We recommend using a headshot so readers can see you and know you are a real person.

After the profile photo, you will be prompted to upload a cover photo. For this, many authors will include images of their books or a scene that relates to their genre.

Remember, you can always change these later or skip them for now, so don’t let this hold you up from filling out the rest of your page.

Next, you will be taken to your page and will be able to fill out your profile with information about yourself and your books, a profile picture, a header image, and links to your website and other social media profiles.

Check out our recommendations for optimizing your page here.

Some examples of great Facebook author profiles are:

Audrey Carlan:

Note how her profile picture includes one of her books, her header photo promotes her new series, and her bio talks about the type of books she writes.

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Harlan Coben:

Harlan’s header photo is a perfect example of how to use your header photo as an advertising opportunity.

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You can use tools like Canva to create images that are the right sizes for Facebook, to optimize your readers’ ability to read and share them across both mobile and desktop.

Now it’s time to get social and start connecting!

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