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Facebook Author Page

How To Create A Facebook Author Page

Facebook Author Page

Facebook is the most popular social media platform. This means that it is one of the best places to find and engage with readers. If you haven’t set up a Facebook Author Page yet, here are some step by step instructions for how to get started.

How to Create an Author Page

To create a Facebook author page you will need to start with a personal Facebook account. At the top right, there is a “Create” button, click it, and then select “Page.”

Then click on Community or Public Figure.

Next, enter the name for your page and select Author for the category. Some authors will also include “author” in the page name to help avoid confusion.

Next, you will be prompted to upload a profile photo for your page. We recommend using a headshot so readers can see you and know you are a real person.

After the profile photo, you will be prompted to upload a cover photo. For this, many authors will include images of their books or a scene that relates to their genre.

Remember, you can always change these later or skip them for now, so don’t let this hold you up from filling out the rest of your page.

Next, you will be taken to your page and will be able to fill out your profile with information about yourself and your books, a profile picture, a header image, and links to your website and other social media profiles.

Check out our recommendations for optimizing your page here.

Some examples of great Facebook author profiles are:

Audrey Carlan:

Note how her profile picture includes one of her books, her header photo promotes her new series, and her bio talks about the type of books she writes.

Screen Shot 2017-01-26 at 11.57.44 AM

Harlan Coben:

Harlan’s header photo is a perfect example of how to use your header photo as an advertising opportunity.

Screen Shot 2017-01-26 at 11.59.47 AM

You can use tools like Canva to create images that are the right sizes for Facebook, to optimize your readers’ ability to read and share them across both mobile and desktop.

Now it’s time to get social and start connecting!

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32 comments on “How To Create A Facebook Author Page
      1. I’m really struggling with this. If I’m changing the template on my existing Facebook page, would I still click on Create as the first step? I would ultimately like to change my existing page to an Author Page with the Shopping template. I hope you can help.

          1. Thanks for your reply, but that post does not answer my question, that I can see. I want to change a personal page to an author page, then add the shopping template. Is there no way to do this without creating a new page as the author page? Won’t all of the links to my existing page (which I use for my writing news and writer friends) be different from the author page I create?

  1. Don’t understand how to create my facebook address (example: http://www.Facebook.com/ ScottViehbeck )When attempting to create author page.
    Can I get some insight on where this is to be done when creating the page.
    Thank you. Scott Viehbeck

      1. Hello. I just sent an email. My name is Scott Viehbeck. I asked question about setting up author page.
        I now realized that the website category was to create my Facebook author page. I thought it was for setting up another website.
        Thank you for you help before.
        Oh technology! What an experience

  2. My query is similar to Chloe who wrote on March 8. Currently I have two FB pages, one for each of my published books. Is there any way to amalgamate, or do I need to create a new author page from scratch. If I do, how do I keep all my followers – over 450 on one, near 200 on the latest title?

    1. Hey Angela, unfortunately there isn’t a way to combine the pages. You could try to convert one to an author page and invite the followers of the other to follow it. Or, you could create an author page from scratch, and link to it from your book pages. You could put out posts letting readers know they should follow your author page for all the latest news/ releases. This should encourage them to follow the author page as well as your book pages.

  3. Hello

    Struggling to determine how to include multiple books on one Facebook Author Page . In other words, I have several books I want to promote and wonder if I need
    one author page for each book or one author page for all the books.

    1. Hi Jim! We recommend using one author page for all books as this makes it easier for readers to locate your complete works. You can include all of your books in one page by listing links to their Amazon pages or by utilizing all book images in your header photo.

  4. Hello, is it possible to create an author page and keep it unpublished/ private until I’m ready for it to go out into the world? And how do I do that? Thanks

    1. Hey Eleni,

      It is! Go through the steps to create page (you can skip uploading profile picture and cover image for now), and once the page is created, select “settings” in the top right.

      Then, under the general tab, click “edit” to the right of “page visibility” and choose to “unpublish” the page. Then, once your page is complete and you’re ready to share, you can publish it.

      Author Page Settings

  5. Hi,
    I haven’t published any book but have published some stories on a publishing website where many users can read, comment like your stories. So is it a good idea to create FB page while you haven’t published any book yet?

    1. Hey Shrikant! I would say go ahead and make a Facebook Author Page! If readers are reading your short stories and like them, they might want a way to connect with you. And, if they like your Facebook page, you can alert them when you have a new story or book!

  6. If I am to use a pen name, do I have to set up another profile under than pen name before creating the page? If I use a pen name I would rather have no way of readers linking back to my real name.

    1. Hey Tara, I believe you can create an author page with your current account and select in settings to hide the page author. If your current profile shows up as linked and you can’t hide it, simply delete your author page and restart with a new profile.

  7. If I write a continuing series of articles, can I post them on my author page weekly and have them there available for my readers to read?

  8. Hi there WWM:

    Thanks for your helpful article!

    I’m relatively new to Facebook culture, but I’ve managed to get my FB Author page up (I think).
    I now have two wee questions:

    (1) I notice when I comment on posts in the greater Facebook world, FB assumes it’s regular-me instead of author-me who is posting. So I’m wondering if there’s a way to choose author-me as my representative when I post in certain cases?

    (2) A friend of mine posted my page to her followers and she noticed that the post didn’t automatically include a one-click option to “Like” my public page (as she’d seen in other cases). And so I’m wondering if I have an error in my settings, or is the alleged one-click option just for established authors.

    Thanks again,
    Seth McDonough

    1. Hey Seth,

      Good questions.

      1) this is something that Facebook has changed over the years, here is what their help documentation currently says:

      Like and Comment as Your Page
      How do I like or comment as my Page on another Page’s post?
      You’ll need to be an admin, editor or moderator to like or comment as your Page on another Page’s post.
      To like or comment on another Page’s post as your Page:
      1. Go to the Page post you want to like or comment on.
      2. Click your profile picture in the bottom-right corner of the post.
      3. Select the Page you want to like or comment as.
      4. Like or comment on the post.

      Note: Keep in mind that a person’s profile isn’t the same thing as a Page, which can represent brands, businesses or causes. While you can publish, like or comment as your Page on another Page, you can’t do the same thing on a person’s profile.

      2) Things like this constantly change on Facebook and I wasn’t able to find reliable information on how it works. I suspect that you need to boost (pay Facebook to promote) a post about your page in order to get the “like” button.

  9. You are incredibly helpful! I have a problem I’m hoping you can help with. I originally created an “author” page (in 2016), but accidentally set it up as a regular business page instead of an author page. This means I have all sorts of inapplicable things like business hours and store address that I don’t need, and none of the cool author page things, like the bio, the ask questions, etc. Is there a way to change this page into a true author page, or do I have to create one from scratch (and lose all my followers)? If I do have to create a new page, can I delete the “business” page so people won’t be confused?

    1. Hey Heather, you should be able to change the page type by going to your page settings, selecting “Templates and Tabs” and clicking “edit” next to where it lists your current template.

      1. Thanks! It didn’t have an “author” template listed but I was able to change from “shop” to “standard,” and that was helpful. I’ll just make do with it, rather than delete my page and set up a new one. Much appreciated!

  10. I would like to connect with new readers on Facebook, but I am enrolled in Amazon KDP Select. If I set up a Facebook authors page will that violate the enrollment agreement with Amazon’s KDP Select?

    1. Hey Jennifer, it will not as you won’t actually be selling books with Facebook. You will just be using Facebook to promote readers buying your books on Amazon.

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