Facebook was once again named the most popular social media platform in 2022. Authors are acting accordingly, taking advantage of the platform’s vast audience to get books in the hands of new readers.
If you’re already using Facebook for its Author Pages, great. If not, it’s time to tap into this venue for readership! Facebook has made it easier than ever to create these pages with ready-for-use templates. These templates enable authors to tailor content to their audience’s exact needs.
Navigating these features can be confusing, but don’t worry, we have you covered. Set aside 15 minutes, grab a cup of coffee, and check out these tips to help your Author Page get more engagement and get your books into the hands of more readers! Don’t have a Facebook Author Page yet? Check out our post on how to create one.
Changing Your Facebook Author Page Template
There are several templates to choose from that will change the information available on your Facebook Author Page.
Available Templates for your Facebook Page are:
- Standard (you’ll pick this one)
- Restaurants & cafes
- Video page
You’ll notice none of these say “For Authors” but we’ve found that the Standard template is the best for authors to promote their books in the most direct way possible. Previously, Facebook allowed pages with the Shopping template to list products for sale on other sites. Unfortunately, that functionality has been removed.
Changing Your Template
You likely have the standard template selected, but, just in case you don’t, here’s how to change it.
- Click on Settings from the left-hand of the screen (under “Manage Page”) when looking at your Author Page. You may need to scroll to the bottom of this list to find it.
- Select Templates and Tabs on the left side of the screen.
- Click the “Standard” button from all the template options.
- Click the “Apply Template” button.
Setting Up Your Tabs
Once you’ve chosen your template, a system of default tabs will appear below it. You’ll need to turn on the Offers tab, which will show the books you have for sale. Turning on the Offers tab is easy. Here are the steps:
- From the Templates and Tabs page, scroll down to the bottom of the list that says “Tabs.”
- Turn on the toggle next to “Offers.”
You should now re-order all of your tabs to put Offers first, and then list the Events tab second. Re-ordering the tabs is easy, just click and drag. Here are the steps:
- Stay on the Templates and Tabs page.
- All the Tabs are listed in the order they’re displayed on your page.
- Click and drag the six black dots next to the word Offers to move it to the first position.
- Click and drag the Events tab to the second position.
Setting Up Your Offers
The best way for authors to list their books on Facebook is to make an offer for each title on their Author Page. To start creating offers, go back to your Author Page, click on the Offers tab, and select Create Offer.
On the left side of the screen under “Create new offer,” change the Discount type to Custom.
You can then enter your book title under “Product or service” and your book description under “Description (optional).”
Next, click Add Photo on the left-hand side of the screen, and upload an image that contains your book cover. This image must be at least 500 pixels wide and 262 pixels tall, so just your cover won’t work. We recommend using a program like Canva to put something together with a nice wide background.
Then, set the offer to expire as far in the future as possible. Generally, this is a year from the day you are creating the offer (you can always create a new offer for the book after the first one expires, so we recommend setting a reminder or calendar event for next year).
Under “Where is this offer available?” select Online and enter a URL of a page where readers can buy your book. For most authors, this will be an Amazon link.
Make sure Shop Now is selected under “Button,” and provide information on any relevant terms & conditions or promotional codes.
Customizing Your Offer Button
Under your Author Page’s cover image on the right side of the screen, you have the option to add a custom button for your offers. Here, you can direct readers to your Amazon page or website with just one click.
- Click on the blue button that says “+ Add a button.”
- Choose the Shop on Website option from the bottom of the list.
- Enter a link to your Author Page on Amazon, or another general location where readers can find all of your work.
- Click Save.
Now readers can click your shop now button to see all of your work.
Create an Event
Are you going to be at a conference or a local event and want to let your readers know? Set up a Facebook Event to let your followers know when and where you will be. To create an event, go back to your Author Page, click on the Events tab, and then click “Create new event” in the upper right-hand corner.
Fill out all of the information for an online or in-person event in the form that appears. Then, publish or schedule the event for when you want it to go up.
Once you’ve followed these steps, you’ll have a Facebook Author Page optimized for book sales and event engagement. With nearly two billion daily Facebook users, devoting some time to optimizing your Author Page is a great way to reach more readers. The easier it is to purchase a book, the more likely readers are to buy it. With an easily accessible shop, event listings, and advanced publishing tools, Facebook is a great platform for turning potential readers into fans.
Note: This article was last updated in February 2022. Facebook often changes how its pages work, so we will strive to keep this post up to date. Please let us know if you have any suggestions to improve it.