We want to kick our post on writing the perfect book description off with a metaphor: one where you imagine your reader as a fish and your book as a tasty worm. You want readers to buy the book that you’re selling, similar to how you’d want a fish to grab the worm if you’re fishing! The only problem is that there are so many worms (or books in our case) to choose from in the world.
With all these available worms, you’re worried that yours might go completely overlooked. So how do you make your worm the prettiest, shiniest, best-looking option? You package it well.
We’ve shown you that there are many steps to successfully marketing your book, such as creating an attractive book cover, properly utilizing Amazon ads, setting up and managing an author page, and more.
But one crucial detail that authors often overlook is their book description. To reference our Freebooksy and Bargain Booksy emails, this is what we’re referring to:Book descriptions are your way of quickly grabbing the reader’s attention and showing them why they need your book. With so many options for readers to choose from, your book description could be what makes or breaks a potential sale!
A successful book description will stop readers in their tracks, intriguing them enough to want to engage with your book. An unsuccessful book description, however, will make readers move on to the next book.
So how do you write a winning book description that will drive sales? Keep reading our article to
- discover the steps to book description success,
- learn how to test your blurbs,
- and access the template that Written Word Media’s editorial team uses.
How do you write a good description?
Part of knowing how to write a successful book description that sells is knowing what not to do. Let’s break down the do’s and don’ts you’ll want to follow when writing your book descriptions:
- Succinct and to the point
- Proper utilization of grammar
- Eye-catching, powerful language
- Inclusion of awards, high reviews, or ratings
- “Perfect for fans of… x, y, and z.”
- Audience and age appropriate
- Shouty caps
- Too short
- Cut off words
- False claims
- Misspellings or typos
- Dated language like “just released”
- Aggressive call to action (“You MUST buy this book!”)
Keep in mind that retailers like Amazon may accept longer descriptions than the ones shown in this article. You’ll need to tailor each site’s requirements to your needs.
While there are very obvious good and bad choices to make when writing a book description, there are a few surprising choices that don’t make much of a difference to readers. As Bookbub’s article on blurbs and eBook descriptions explains:
- including details such as bestseller type (New York Times versus USA Today),
- putting a question at the end in order to hook the reader,
- saying the book is a first-time debut,
- or including the series name did not affect readers positively or negatively.
Book descriptions are something that may need to be updated over time. As your book earns more and more reviews, ratings, or gains feedback, there may be information you’ll need to add (or remove).
How do you test a good book description?
Buckle up, everybody. It’s time for a quick lesson on marketing. The easiest way to test your book descriptions is to start out by creating two versions of similar text, like this:
Note that both versions of this book description basically have the same information. They begin with listing important accolades that represent the renown of this book. However, from there, they split into two different directions. Book description A focuses more on Nick Dunne’s perspective, while book description B hones in on Amy.
Once we’ve created two versions of our book description, we’ll actually need to test them against each other to determine a winner. This is called A/B testing and reveals a clear winner between two options.
My recommendation would be to book two promotions for your book and test book description A against book description B.
While there are factors outside our control that can affect reader engagement, checking out results from these two different promotions should show if one book description was more effective than the other.
Crafting the perfect eBook description – the Written Word Media template
Wouldn’t it be nice if there was a template for crafting the perfect book description, one that would see high click-through rates, result in sales, and market your book as professional and worthy of being read? Well, well, well… Do I have something for you!
Although I can’t quite guarantee the success of your book description, I can give you the template that the Written Word Media team uses when writing our own book descriptions. Overall, we want to make sure that our book descriptions will:
- Reflect positive sales, reviews, ratings, or book interactions.
- Be an appropriate length so that our 350 character requirement won’t cut words off or be left too short.
- Not contain any spelling or grammatical errors.
- Have at least one hook or interesting point to grab readers’ attention.
- Inspire readers to click “buy”.
Follow by a teaser of the plot and add on a comparison, such as “perfect for fans of JK Rowling”.
Finish things up with a testimonial showing how great your book is, and then stick the landing… With a little something to make readers really want to buy your book! Ours looks like this: