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Amazon Author Central

The Complete Guide to Making A Great Author Page With Amazon Author Central

Amazon Author Central

Here it is! The Written Word Media guide to answer all your questions about managing an author page in Amazon Author Central. Your author page can generate sales and help develop your readers into fans. Whether you have no idea what Amazon Author Central is or you are an old-hand working to tweak your page to get the best results, we’ve got you covered. Read the whole post or skip to sections that are relevant to you by using the links below. Now let’s get to it!

What is Amazon Author Central?

Amazon Author Central is best described as your Amazon author dashboard. From it, you can manage your author page which is where readers can get to know more about you, get ranking information on your books, and add editorial reviews.

Managing your author page is one of the most important features of Amazon Author Central.

Joanna Penn’s author page is a great example for authors to follow.

You have probably seen author pages on Amazon before. Generally, when you are looking at a book on Amazon, you can click the author’s name and you will be taken to their author page. If you are selling your works on Amazon, you should set up your author page right away.

Why should I set up my author page?

We’ll get straight to the point. If you haven’t spent some time working on your author page, you are almost certainly leaving sales on the table. Take a look at Joanna Penn’s page above; it’s crammed with information about her, her books and how readers can connect with her outside of Amazon. A well manicured Amazon author page has three main benefits:

  1. Build credibility with readers

    Putting youself in a reader’s shoes makes it easy to see why a quality author page is vital. A page that gives the reader lots of information builds credibility. If a reader is on the fence about buying a book, they might click through to an author page to see if the author is “legit.” While this may not be the best way to determine the quality of a book, it’s the tool the reader has, so they use it. Read our guidelines below to see what information you can put on your page to build it out.

  2. Drive sales of your other work

    Your author page will list any other books you have on Amazon. If a reader liked a book by you, they could click on your author page to see what else you have written or if you have upcoming books. These are easy sales, and setting up your author page will allow you to capitalize on them.

  3. Help readers follow you on and off of Amazon

    As we will explain below, your author page gives great opportunities to get readers to follow you. They can click the follow button to be alerted whenever you publish a new book, or, even better, you can tell them how they can sign up for your mailing list or read your blog. A reader who engages with you off of Amazon will be more likely to remember your work and be excited to support you.

An Amazon author page has six main elements you will want to consider filling out. For more specific details on how to add or edit these elements, skip ahead to the updating section.

Note: this post focuses on author pages in the U.S. Amazon Author Central, but the general ideas and techniques can be applied more broadly. Authors who are selling books in multiple countries will want to visit the Author Central site for each country and build out multiple author pages. This can be a bit repetitive, but once you have one page ready to go, it’s a lot easier to copy and paste information over to another. Keep in mind, some countries won’t have the same elements available as others, so don’t worry if you don’t see a certain element.

The 6 Main Elements of an Amazon Author Central Page

1. Biography

This is one of the most important elements of the page. Readers love to connect with authors, and an author’s biography is an opportunity to nurture this connection. Don’t be afraid to include information about your hobbies or inspiration for writing.

The biography is one of the main features on an author page, so adding some promotional links or information can be a good idea. Many authors will link to their personal sites or tease upcoming work. Some authors will even include links to giveaways or to sign up for their mailing list in their bio.

2. Photos

Another important aspect of your page. Once again, readers want to connect with you, so seeing your face can be interesting and exciting.

You can upload up to eight images, but you don’t need to include that many if you don’t want to. Upload a professional headshot if you have one or just pick a photo that will let readers know what you look like. Some authors will include several shots in different outfits or with props; others will include photos of their family or pets.

Think about what will resonate with your readers or what you want them to know about you. If you have some photos that look good and will help communicate what you want, add them to your page.

3. Videos

Adding a video can be a great way to connect more with readers and help build your page’s credibility. A video will help readers get an idea of your personality and is much more captivating than a photo.

Videos will appear in the author updates section of your author page. Like photos, you can add up to eight videos, but they cannot be longer than 10 minutes.

Some authors will upload a greeting to readers and do a video bio where they tell readers a little more about themselves. It’s also common to see trailers for books on an author’s Amazon page or videos from a speaking event.

4. Blog (RSS) Feeds

If you have a blog, you can link it to your Amazon author page and show previews of recent articles. If your blog would be of interest to your readers, setting this up is a no-brainer.

The previews will show up in the Author Updates section of your author page. This is a great way to drive more traffic to your blog and to continue to connect with readers.

5. Books

You want all of your books listed on your page. Readers will often click to an author’s page to find other books from that author to enjoy. Not having a book listed on your page means missed sales and opportunity.

6. Events

This is a lesser-used option that Amazon provides, but if you are doing a book tour or plan on attending some events and would like your readers to know, your author page is a great place to put them.

Amazon lets you enter the day and location of an event, so readers can see if it’s near them.

How do I sign up for Amazon Author Central?

Signing up for Amazon Author Central is easy, but you must already be selling books on Amazon in order to create an account.

  1. Start by going here and logging in with your Amazon account, or, if you don’t have an account, sign up as a new user.
  2. Read Amazon’s terms and conditions for Author Central and, if you agree, click Agree to continue.
  3. Enter the name your books are written under and select a book that is yours from the options Amazon provides. If your book doesn’t come up, you can search for it by title or ISBN.
  4. Wait for a confirmation email from Amazon to verify your email and identity.

Next, Amazon will continue to work on verifying your account. This can take up to seven days, but thankfully you can fill out your author page information while you wait. It just won’t be public until you are approved.

How do I find my author page on Amazon?

The best way to find your author page on Amazon is to act like a reader. Search for one of your books on Amazon and click on your name or pen name on the book page.


This will take you to your author page as readers see it.
If you want to edit what appears on your page, go here and log in using your Amazon account.

How do I edit my Amazon Author page?

To edit your Amazon author page, go here and log in using your Amazon account.

Then, select Author Page from the top left of the screen. This will take you to a page where you can edit and update your Amazon author page.

1. How to edit my author biography

The easiest option to edit from your Amazon Author Central is your biography. Simply select Add bio in new language and make any changes on the page that appears. Then, select Preview bio in the bottom right of the new page, review your changes, and hit Publish bio.

It can take a few seconds to update your biography or generate the preview, so don’t panic if you have to wait five to 10 seconds.

2. How to create a custom URL for my author page

While you’re already working on your Author Profile, you can customize your URL so that it is unique to your author name. 

If you already have a unique URL created, great! It will appear under the Author Page URL header. You can click the Copy link button to easily copy the link so it can be shared with others.

If you don’t yet have a custom URL on your author page, select Learn more about Author Page URLs. From here, Amazon will walk you through the exact steps needed to do this:

  1. Return back to the Author Page URL header we were just working off of.
  2. Click Create link.
  3. From the new page that pops up, you’ll be able to add your custom URL abiding by Amazon’s particular guidelines: 
    • Make sure you have anywhere from 1-30 characters.
    • You can use a combination of letters, numbers, and characters like dashes, underscores, and periods.
    • You cannot use spaces.
    • You cannot use special characters other than dashes, underscores, and periods.
    • Do not use profanity.
  4. You’ll need to make sure that the URL you want is available. If it is, click the Submit button. After this, you’ll receive a message if your URL submission was successful.

Custom URLs should go live in about 30 minutes. Once it’s ready, you’ll see it posted under the Author Page URL header and can then copy your custom URL to share.

3. How to add or delete blog feeds on my author page

If you have an RSS feed set up for your blog, you can set up your author page so it displays your latest posts. If you are using a service like WordPress to host your blog, you likely have a feed automatically set up.

To add an RSS feed to your author page, select Manage blog feeds under the Manage blog feeds section in the right side of the author page screen. Then, click Add new feed on the page that appears.

Once you add your feed, new posts will be added to your Amazon author page, but posts published before you added the feed will not. To add older posts to your page, Amazon recommends republishing them so the feed adds them to your author page.

Here is an article with more information on adding blog feeds.

4. How to add or remove photos from my author page

To add a photo to your page, simply select Upload Media in the Photos and Videos section on the lower right side of the screen. A new page will appear listing the requirements for dimensions and file type.

Then, select Upload photo from the left side of the screen and select a file from your computer. After you select a file, it will automatically be uploaded. You will receive a message confirming that the upload has been successful.

By default, Amazon will display the most recently added photo first, but you can edit the order by clicking Sort by: underneath Add photo or video. You can sort by newest to oldest, or oldest to newest, and also filter media by photos, videos, or both.

To delete a photo, click the photo itself. It will appear on a new page. Click on the trash can icon in the upper righthand corner of the image.

5. How to add or remove videos from my author page

Amazon makes this easy. To add, manage or delete a video on your author page, follow the same steps you would for a photo, just with video files.

6. How to add books to my author page

Generally, Amazon will automatically put all of your books on your page during their verification process, but sometimes one can get missed. To add a book to your Amazon author page, navigate to the Books tab in your Amazon Author Central and select add it now from the upper text. (Note: This means you will have to exit the Profile tab we have been working from for the previous steps.)

Search for your book by title, ISBN, or author. When your book appears in the search results, select Add this book below it to claim it. If Amazon matches the book to you, you are all set.

If another author is listed under your book, you will need to contact Amazon to resolve the issue.

How do I delete my Amazon author page?

You cannot delete your Amazon author page, but you can remove information from it to reduce what people can find out about you.


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33 comments on “The Complete Guide to Making A Great Author Page With Amazon Author Central
  1. An important point to note is that you have to create and update your Author Central page on every country’s Amazon store where you sell, or want to sell, books. For example, if you create or update your Author Central page on the .COM store it does not transfer automatically to the .UK store. You have to maintain your Author Central page separately for each country.

    Additionally, the Author Central page on the .COM store has more options than the others. For example, you can’t add an RSS feed to your blog on the .UK store.

      1. Hey Ernest, you can’t see international sales in Author Central, but you can in your Amazon Sales Dashboard. Go to this link:, login, and click “reports.” There, you will be able to see a much more robust report of your sales.

    1. Hi Janet, great question! Updating the Amazon Author page for international authors follows the same process as it does for US-based authors. You can update your information on Author Central (linked here).

  2. My Amazon author page is sadly neglected, but I’ll spend more time on it now, after reading your post, thanks.
    The information about the need to have a different page for each country was especially useful.
    Strangely enough, I was thinking that maybe it could replace my blog – why have a blog when you can have an author page?
    Although I do have a blog so it’s too late for me to get excited about the idea.

  3. Awesome information as always. I have a question guys, where do you change the profile author picture?, the one on the + Follow button… thanks!

  4. Some books (I’ll use Grim Lovelies as an example) have a “From the Publisher” section on their book page that includes photos and formatting. I don’t see anywhere to add such content. Is it limited?

    1. Hello, I believe you can add that section from your Author Central account, through the book’s listing under the Books tab.

  5. This is all so helpful! In choosing a URL for Author Central, would you recommend using LastNameFirstName or the title of the book if my First Name/Last Name isn’t available?

    1. Thanks Barbara! Any Combination of your first and last name is ideal. If that isn’t available, try adding on a title like “author.” Or including a middle name.

  6. Awesome tips thanks! Do you have an optimal dimensions for photos that you use on your author page for the books? Do they need to be JPEG? Thanks!

  7. Hi,
    I like the Author updates linking to teh author own blog posts in, but I did not see this feature applied on

    When will ths feature be available on (and other international amazon sites) ?

    Thanks in advance for your answer.

    1. Hey Nancy, some authors will put up a logo that they make in a service like canva, or edit a book cover to fit the size of the their author photo on Amazon.

  8. I want something simple but still so hard to find. I wrote a name when I was created my author page but now I want to change it to my pen name. But there is not any edit button about that. Can you please help me?

    1. Hello, so Facebook can be finicky, and sometimes won’t allow you to change your page name (in which case you’ll have to create a new page). However, try this first. Go to your page, and click “edit page info” on the left side toolbar. Then, edit your author name at the top (if facebook gives you the option) and hit “request change” in the pop-up. Facebook will review your change and decide whether to approve it or not.

  9. What does it REALLY mean when in choosing a URL it says “Choose wisely. You can only choose once!” (that is very close to a quote, if not exact. As in FOREVER? or as in can only choose once now & it will be published, but could chang it later?

  10. When a bio is updated on Amazon Author Central, does it automatically update the bios on linked individual books (and their versions)?

    1. Hey Alex, This will updated the bio on your amazon author page, but it will not impact your book descriptions. When a reader clicks on your author name on your book page, they will be taken to your updated bio however.

  11. Hi. How do I remove a book from my author page that I don’t want displayed? That’s the info I came looking for but didn’t find. Thanks for the other info, I learned a few things.

  12. Hello! Thank you for this very helpful post! I’ve updated my author profile successfully but for some reason it’s not linking to the general Amazon site. When I click my name, I get an error. Any ideas why?

    1. Hey Patricia, I haven’t seen anything like that before. The page may need a few days to populate, or there could be another issue. I recommend reaching out to Amazon.

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