Facebook is the most popular social media platform. This means that it is one of the best places to find and engage with readers. If you haven’t set up a Facebook Author Page yet, here are some step by step instructions for how to get started.

How to Create an Author Page

To create a Facebook author page you will need to start with a personal Facebook account. At the bottom of the left-hand column, there is a “Create” divider, in that section click on “Page.”

Then click on Artist, Band or Public Figure.

Next, choose Author from the drop-down list.


From there you will be able to fill out your profile with information about yourself and your books, a profile picture, a header image, and links to your website and other social media profiles.

Some examples of great Facebook author profiles are:

Audrey Carlan:

Note how her profile picture includes one of her books, her header photo promotes her new series, and her bio talks about the type of books she writes.

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Harlan Coben:

Harlan’s header photo is a perfect example of how to use your header photo as an advertising opportunity.

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You can use tools like Canva to create images that are the right sizes for Facebook, to optimize your readers’ ability to read and share them across both mobile and desktop.

Now it’s time to get social and start connecting!

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