The Hybrid Author: Everything You Need to Know

  |   Author Blog   |   4 Comments

Digital publishing has drastically changed the landscape of the publishing industry, opening up new paths to success. Once upon a time the only way for an author to get their books into the hands of readers was to land a deal with a publisher and allow them to distribute your title. This took a lot of time, and many authors were turned away time and time again. Out of the invention and rising popularity of ebooks rose the self-publishing industry which allowed authors to bring their books into the world themselves. For a time it seemed that there would be...

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Six-figure Book Promotion Strategies for Authors

  |   Author Interview, Business, Cover Design, Marketing on Amazon, Tips and Tricks   |   2 Comments

At Written Word Media, we are always thinking about how we can provide authors with better information to help their careers.  We often get the question, what is the difference between a six-figure author and a part-time author? Earlier this year we mined our data to distil the difference between Financially Successful Authors and Emerging Authors. Today we're talking directly to author Adam Houge who consistently makes six-figures with his books year after year. In this interview, Adam covers effective book marketing strategies, the Amazon Algorithm and much more. Adam has authored over 100 books in niche genres (Religious fiction, Non-Fiction) where it is...

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How to set up an automated welcome email with Mailchimp

  |   Author Blog, Email Marketing, MailChimp, Tips and Tricks, Welcome Emails   |   6 Comments

One of the best ways to connect with readers is through email. Having an active email list of readers is a must for any author who is serious about selling books. One often overlooked, but very important aspect of managing an email list is to make sure your readers get a welcome email when they sign up. Welcome emails can have 2-3 times the open rate of a typical email, and it is the first step in building a connection with a reader. Email service providers like Mailchimp typically offer an easy way to set this up. In this article, we'll...

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Email marketing for authors

Email Marketing for Authors: Best practices for building, managing and measuring your email list

  |   Author Blog, Tips and Tricks   |   2 Comments

Back in our 10 Trends in Publishing Every Indie Author Needs to Know post this past January, we talked about the importance of email marketing for authors. That trend has stayed true throughout the first half of the year, and email marketing remains one of the most effective tactics for driving book sales. Are you ready to join in on the trend? Keep reading for a primer on email marketing for authors, and learn how you can use it as an effective tool to sell more books. What is Email Marketing? Email marketing is exactly what it sounds like: marketing a product...

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Indie Author Day

We are an Official Partner of Indie Author Day!

  |   Author Blog, Partnerships   |   No comment

Here at Written Word Media we believe that books are a force for good in this world, and we are always searching for new ways to help authors promote their work. We are happy to announce that we are an official partner of Indie Author Day, a national event held on October 8th, 2016 that is designed to bring local writing communities together in their libraries to participate in author panels, book readings and signings, workshops, presentations and a digital gathering featuring a Q&A with writers, agents and industry leaders. In addition to being a fantastic new opportunity for libraries and authors...

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Amazon KDP

How to Make your Book Free on Amazon KDP (Kindle Direct Publishing)

  |   Author Blog, Marketing on Amazon, Tips and Tricks   |   2 Comments

How to change your book’s price on Amazon KDP depends on whether or not you are enrolled in KDP Select. In this article we walk you through the steps required to set your Kindle book to free in two scenarios: if you are enrolled in KDP Select and if you are not enrolled in KDP Select. Below is our quick reference graphic to walk you through the decisions, full instructions are below.If Your Book is Enrolled in Amazon KDP Select If your title is enrolled in KDP Select, Amazon allows you to run a Free Book Promotion on that title....

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Book promotion

Book Promotion: How to use price promotion to promote your book

  |   Author Blog, Marketing on Amazon, Tips and Tricks   |   12 Comments

Once you’ve written a book and published it as an eBook, how do you find readers? That is one of the key questions all authors ask. You’ve put all of this work into a story: Now what? There are a variety of tactics available to authors to help you spread the word about your book, from social media to paid advertising. The most common, and typically most effective, tactic is a price promotion.What is a price promotion? A price promotion is the act of putting concentrated marketing activity around a title for a short period of time while the...

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Free PR

Book Publicity: How to Get Free PR for Your Book

  |   Author Blog, Tips and Tricks   |   1 Comment

A few weeks ago I attended a media training event with panels presented by journalists from national news outlets (NPR, Associated Press, Mashable, Techcrunch, Time Warner News Broadcasting). These journalists are the ones who are writing and reporting on stories, and the people we are all trying to reach.Here are their tips for how you, as an author or publisher, can get their attention, hopefully resulting in book publicity and press coverage for your book. 1.    Tell a good story. Everyone loves a good story, and having a good story makes it easy for a journalist to write a piece that is interesting...

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Amazon KDP

Amazon KDP and Kindle Unlimited: What It Means for Authors and Publishers

  |   Author Blog, Marketing on Amazon   |   54 Comments

Kindle Unlimited (KU), a subscription service through Amazon that allowed readers unlimited access to books for just $10 a month, was unveiled by Amazon in July 2014. The reception by readers was mostly positive, finally a Netflix for Books! The reaction from authors and publishers was mixed. Kindle Unlimited was doing to independent authors what Spotify did to musicians.  By offering their work for free to subscribers, they were potentially lowering the revenue that an author or publisher could make from each book. In this article we explore how KU has evolved over the past 2 years and its current impact...

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5 social media tips

Top Five Tips for Engaging Readers from a Bestselling Author

  |   Author Blog, Tips and Tricks   |   No comment

Staying connected to readers and making sure that you can interact with them isn't just a necessity in this industry, it's vital. Social media has given us some incredible opportunities, as authors, to be able to stay in touch with readers. Quite honestly, not only does interacting with readers on social media help me as an author when I want feedback, but it's also amazing to have a support group around you.Readers, to me, aren't just readers; they are friends and family. I've laughed with them, cried with them, celebrated with them… The point is this: The book community is...

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