Marketing on Amazon

Amazon is a giant in the world of self-publishing. Understanding how Amazon works and what authors can do to take advantage is critical, and we’ve got the info.

Subscriber Surge Giveaways: Welcoming Your New Readers

Your Subscriber Surge Giveaway is underway, and new readers are signing up for your mailing list. Exciting, right? But growing your email list is only the first step. The next is turning those new ...

Amazon A+ Content for Authors: A Step-by-Step KDP Guide

A+ Content lets you add rich graphics, formatted text, and comparison tables to your book's Amazon product page, going well beyond the standard description box. It's free for all KDP authors, and i...

KDP Account Health: What Can Get Authors Banned

For indie authors, Amazon KDP can be one of the most powerful publishing platforms in the world. But it is also a platform with rules, automated reviews, human enforcement, and serious consequences...

Reader Engagement: How Authors Build Local Book Buzz

Online marketing gets a lot of attention, and for good reason. Ads, email Promotions, social media, and Amazon visibility all matter. But some of the most meaningful reader engagement still happ...