Marketing

Marketing might not sound like the most exciting part of being an author, but we think it can be a lot of fun. Mark our words, we’re book marketing nerds, and soon you’ll be one too.

Reader Engagement: How Authors Build Local Book Buzz

Online marketing gets a lot of attention, and for good reason. Ads, email Promotions, social media, and Amazon visibility all matter. But some of the most meaningful reader engagement still happ...

PR for Authors: Getting Press for Your Book That Lasts

For many indie authors, publicity feels like something reserved for bestselling authors with major publishers, big budgets, or an entire marketing team behind them. But the truth is, PR for auth...