Marketing

Marketing might not sound like the most exciting part of being an author, but we think it can be a lot of fun. Mark our words, we’re book marketing nerds, and soon you’ll be one too.

Reader Magnets vs. Lead Magnets: What’s the Difference?

If you’ve spent any time researching author marketing, you’ve probably encountered the terms reader magnet and lead magnet. Sometimes they’re used interchangeably. But there’s a useful distinction ...

Amazon A+ Content for Authors: A Step-by-Step KDP Guide

A+ Content lets you add rich graphics, formatted text, and comparison tables to your book's Amazon product page, going well beyond the standard description box. It's free for all KDP authors, and i...