Marketing

Marketing might not sound like the most exciting part of being an author, but we think it can be a lot of fun. Mark our words, we’re book marketing nerds, and soon you’ll be one too.

KU vs. Wide: What the Data Actually Says

Listen & Subscribe: Apple Podcasts Spotify YouTube About the Episode: KU or wide? It's the debate that never dies in indie publishing — and we're ending it with data. In t...

2026 Reader Survey: What Readers Want, Buy, and Expect

Every year, we ask readers about how and why they read. It’s one of our favorite projects, because it gives us a direct line into the hearts and habits of the people who keep the reading world turn...

2026 Author Trends You Need to Know

This article explores the most important 2026 author trends affecting indie and traditionally published authors, including trust, AI in publishing, reader experience, discovery, and author sovereig...