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Top Five Tips for Engaging Readers from a Bestselling Author

Staying connected to readers and making sure that you can interact with them isn’t just a necessity in this industry, it’s vital. Social media has given us some incredible opportunities, as authors, to be able to stay in touch with readers. Quite honestly, not only does interacting with readers on social media help me as […]

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The Friday Five: Indie Publishing News (April 18th – April 22nd)

indie publishing news

Smashwords released the findings of their fifth annual 2016 Smashwords Survey this week. The survey takes a data-driven approach to identify potential best practices that can give authors an incremental advantage and identifies habits of the most successful authors. Mark Coker has done a great job of summarizing the key takeaways here. If you’re going to read one article this week, the survey findings should be it.

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The Friday Five: Publishing News to Know (March 28th – April 1st)

Publishing News

Mark Coker, the founder of Smashwords, had an article in Publisher’s Weekly touting the benefits of giving away free ebooks as a marketing strategy. The New York Times ran an article this week on the booming romance novel market and how it’s impacting male cover models.Authors and publishers are getting their giggle on today with various April Fool’s stories.

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Obama and Trump Agree: Indie Authors Will Boost Economy

This post appeared on April Fool’s Day 2016.  In an unexpected show of unity, President Barack Obama and current GOP front-runner, Donald Trump, met to share their opinions on the state of the publishing industry. On the front steps of the Library of Congress, the message from opposite ends of America’s political system were surprisingly similar. “It’s true, […]

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How To Market Your Book Using Content Marketing in Five Easy Steps  

You’ve probably heard the term “content marketing” bandied about in the past few years. If you’re still not quite sure what content marketing is, you’re not alone. You may have heard of SEO (search engine optimization) before, and content marketing is very similar. It’s really just the modern term for SEO-like practices that focus more on the written content than on the technical structure of the article. In this article we’ll break down the ins and outs of content marketing and how you can use it as an author to market your ebooks.

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How to Market Your Book on Amazon in 7 Easy Steps

Amazon is the #1 place for readers to discover books. Love ’em or hate ’em, Amazon is king, and your book needs to be listed there in order to get in front of readers. Marketing a book on Amazon is a very specific task and can be different from general book marketing, since you have […]

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