Mark Coker, the founder of Smashwords, had an article in Publisher’s Weekly touting the benefits of giving away free ebooks as a marketing strategy. The New York Times ran an article this week on the booming romance novel market and how it’s impacting male cover models.Authors and publishers are getting their giggle on today with various April Fool’s stories.
This post appeared on April Fool’s Day 2016. In an unexpected show of unity, President Barack Obama and current GOP front-runner, Donald Trump, met to share their opinions on the state of the publishing industry. On the front steps of the Library of Congress, the message from opposite ends of America’s political system were surprisingly similar. “It’s true, […]
The KDP Select Fund for February announced a pool of $14 million for the month of February. Kindle Book Review released the latest results of it’s survey of indie authors. James Patterson plans to publish 40 “short and propulsive novels that cost less than $5” this year under a new brand called Bookshots.
You’ve probably heard the term “content marketing” bandied about in the past few years. If you’re still not quite sure what content marketing is, you’re not alone. You may have heard of SEO (search engine optimization) before, and content marketing is very similar. It’s really just the modern term for SEO-like practices that focus more on the written content than on the technical structure of the article. In this article we’ll break down the ins and outs of content marketing and how you can use it as an author to market your ebooks.
Over the past week KDP authors have been on an emotional roller coaster as Amazon cracked down on titles whose Table of Contents (TOCs) were at the back of their book, and then changed their mind and said that having a TOC at the back of a book was permissible. What has been going on and […]
Amazon is the #1 place for readers to discover books. Love ’em or hate ’em, Amazon is king, and your book needs to be listed there in order to get in front of readers. Marketing a book on Amazon is a very specific task and can be different from general book marketing, since you have […]
This week Digital Book World took place in New York. At the end of February Samhain Publishing sent an email to their authors announcing that they are shutting down operations due to declining sales of the titles they represent. Barnes & Noble is shutting down Nook UK effective March 15th (yep, that’s in 4 days).
Ricardo Fayet is a co-founder of Reedsy, an online marketplace connecting authors with the best editorial, design, marketing and translation talent. Orna Ross, founder of the Alliance of Independent Authors, once told me this about book editors: “They are authors’ unsung heroes.” I thought it beautifully summed up the role of editors in an author’s […]
Amazon launched it’s giveaway tool last year, and for it’s first year of existence you could only give away physical products, making it hard for eBook only indies to take advantage of.One of the most important decisions a self published author faces is where to sell their books. Will you choose to enroll in KU and be Amazon exclusive, or will you go “wide”, distributing your work through all platforms?
Amazon’s “Look Inside” feature is now portable. Authors who run a Wordpress blog can embed the Look Inside feature directly on their author websites. This gives readers an opportunity to sample the book without being redirected to Amazon.com. If this makes you as excited as a hungry hippo at feeding time, A.C. Florry outlines the step-by-step details on how to embed the widget on your blog asap.