A+ Content lets you add rich graphics, formatted text, and comparison tables to your book’s Amazon product page, going well beyond the standard description box. It’s free for all KDP authors, and it can transform a plain product page into something that looks professionally merchandised.
Prefer to listen? Check out our pod that covers why Amazon A+ is important and goes through this step-by-step guide.
There are lots of different module configurations you can build with A+ Content; single images with sidebars, image grids, spec tables, text-only blocks, and more. In this guide, we’ll show you one specific layout that’s easy to create:
Here’s the finished result:
Let’s build it.
A+ Content isn’t managed from your individual book’s page; it lives under the Marketing tab in KDP’s top navigation. Click Marketing, scroll to the A+ Content card, choose your marketplace from the dropdown, and click Manage A+ Content.
On the A+ Content Manager page, click Start creating A+ content in the top right.
Give your content a name (readers won’t see this; it’s just for your own reference) and select your language.
Click Add Module to open the template gallery. For this layout, add these three modules in this order:
Before you touch a single image, decide what your banner and blocks are going to say. Getting the words right first makes the design step far faster; you’re just dropping finished copy into a layout rather than redesigning every time you change your mind.
First, know what Amazon won’t let you say
Amazon reviews every A+ Content submission and rejects anything that breaks its guidelines. Read the full A+ Content Guidelines (also linked from the A+ Content page in KDP), but here are the rules most likely to trip up authors; all of which affect your copy:
Then, draft your copy, or use Gemini to draft compliant copy
I used Google Gemini to brainstorm copy, but the key is to hand it the constraints up front so it doesn’t generate language Amazon will reject. Here’s the kind of prompt that works:
“I’m creating Amazon A+ Content for my cozy mystery novel, Crime and Nourishment (Book 1 of the Angie Prouty Nantucket Mysteries). I need two things: (1) a short, punchy banner line that captures the book’s tone and setting, and (2) three feature blocks — each a 2–4 word headline plus one sentence — covering the book’s mood, its genre, and its ideal reader. Amazon prohibits customer-review quotes, pricing or promotional language, unverifiable claims like ‘bestseller,’ time-sensitive words like ‘new,’ and any links or contact info. Make sure my copy comlies with Amazon’s A+ content guidelines. Here’s my book description: [paste your blurb] and some reviews [paste reviews].”
Iterate with Gemini until the lines feel like your book. Here’s the copy I landed on:
Banner: “Welcome to Nantucket. Where the gossip is fresh, and the secrets are deadly.”
Block 1 – The Perfect Escape: “Grab a warm beverage, find your favorite cozy reading spot, and get lost on the island.”
Block 2 – Small Town Whodunit: “A quirky aunt, an amateur detective, a nosy neighborhood, and a killer on the loose.”
Block 3 – For Book & Food Lovers: “Packed with local island charm, delicious bakery treats, and bookstore-loving felines.”
Notice that this copy sells the experience and the vibes/tone, which is exactly what converts browsers into buyers, and exactly what keeps you inside Amazon’s rules.
Now that your words are locked, turn them into graphics. You can build these in a design tool like Canva, or with an AI image model like Google Gemini’s Nano Banana.
Option 1: Creating Image Assets with Canva
We have created the 4 templates that you will need in Canva. Simply click here, duplicate and edit the templates with your own copy, font and background.
Option 2: Creating Image Assets with AI
With an AI tool, the secret to good results is an iterative conversation rather than one perfect prompt.
One design decision to make up front: whether to feature your book cover inside the banner and blocks. Some authors love putting the cover front and center in a lifestyle scene, and that’s a great option to explore. I chose not to for this design; I went with clean, text-based graphics using a palette and small icons that evoke the book’s world (a deep coastal green for Nantucket, cream lettering, a little lighthouse), and let the cover have its moment in the comparison chart in Step 5. Both approaches work; pick whichever suits your book.
Start with a direct prompt describing the text, palette, and mood:
“Create a 970×300 banner image that says ‘Welcome to Nantucket. Where the gossip is fresh, and the secrets are deadly.’ Use a deep coastal-green background with cream serif lettering and a small lighthouse icon.”
Then refine conversationally. Two moves did the heavy lifting for me:
The trick to a matched set is to generate them one at a time, in the same Gemini chat, and tell it to keep each new image “in the same style” as the last. For example:
“Now create a 300×300 image block in the same style as the banner. Headline: ‘The Perfect Escape.’ Body: ‘Grab a warm beverage, find your favorite cozy reading spot, and get lost on the island.’ Use a warm coral background.”
Repeat for each block, changing only the headline, body text, and accent color, and always adding “in the same style as the previous images.” That one instruction is what turns three separate images into a cohesive set with consistent fonts, texture, and design language:
Optional palette tip: if you want your graphics color-matched to your cover, upload the cover to Canva AI and ask it what colors are in it, then feed those exact colors into your prompts.
Upload each finished image to its slot in KDP. Every image requires alt text (100-character limit). Write a short description and proofread it, since typos are easy to miss in that little field.
Image requirements: .jpg, .png, or .bmp in RGB color space (not CMYK), under 2 MB per file, minimum 72 DPI (300 DPI recommended so text renders crisply). Blurry or pixelated images are grounds for rejection.
This module is easier than it looks. Add the Standard Comparison Chart module and enter the ASINs for each book in your series (minimum 2, maximum 6). Amazon automatically pulls in each book’s cover, title, price, live review ratings, and an “Add to Cart” button; no image uploads needed. You can toggle Show reviews, Show prices, and Show add to cart button on or off.
One requirement to know in advance: Amazon requires at least one custom comparison metric row (1 minimum, 10 maximum) beyond the auto-populated fields, or it won’t let you submit. For fiction, a short thematic descriptor per book works perfectly. I used a three-word tag for each title under a shared row label:
Crime and Nourishment — “Bookstores, Bakeries & Nantucket”
Prize and Prejudice — “Christmas, Treasure & Monet”
The Bun Also Rises — “Hollywood, Cupcakes & Fame”
With your modules built, move to the Apply ASINs step; you’ll see it in the progress bar at the top (Create Content → Apply ASINs → Submit → Approval → Published). This is where you tell Amazon which product pages your content should appear on. It happens after you’ve created your content and before you submit.
Search for your book in the Add ASINs box, select it, and click Apply content. If you have a series, you can apply the same content to multiple ASINs at once instead of rebuilding it per book; I applied mine to all six ASINs (eBook and paperback for all three books). Because the banner, blocks, and comparison chart are all series-level rather than book-specific, the same content works on every product page.
Use the Preview tab to check your layout in both Mobile and Desktop views. This is where you’ll catch anything that doesn’t flow.
When everything looks right, click Next: Review & submit, then Submit for approval.
Amazon takes up to 7 business days to review, and approved content can take up to 24 hours to appear on your product page. If your content is rejected, Amazon flags the specific reasons directly in the content so you can fix and resubmit.
You don’t need a designer or a design background to build A+ Content that looks professionally merchandised. Nail your copy first, inside Amazon’s guidelines, and then build your graphics in Canva or with an AI tool like Gemini’s Nano Banana, guided by reference examples and a “same style” instruction to keep everything cohesive. Build a banner, three feature blocks, and a series comparison chart in an afternoon, and because it applies across your whole series, that one afternoon upgrades every product page in your catalog at once.