Every author knows they should be building an email list.
It’s the one audience no algorithm can take away from you. Platforms change their rules. Ad accounts get shut down. Reach comes and goes. Through it all, your email list is still yours.
But knowing you should build a list and actually building one are two very different things.
Do it the usual way and you’re looking at a real project: create a landing page, write a lead magnet worth signing up for, design the ads, load them into Facebook, set your targeting, set your budget, and stitch the whole thing together into a campaign that actually runs.
No wonder so many authors keep meaning to get to it, and never quite do.
That’s the exact problem the Reader Reach Lead Magnet solves.
You bring a book. We do everything else.
Here’s how it works, step by step.
Reader Reach Lead Magnet makes it easy to grow your author email list without building landing pages or managing Facebook ads yourself. Choose a book, chapter, or novella to offer readers for free, and Written Word Media handles the landing page, ad creative, targeting, and campaign management. Every new subscriber is delivered directly to your author portal, where you can download your leads at any time.
What a Reader Reach Lead Magnet Actually Is
Step 1: Choose Reader Reach Lead Magnet
Step 2: Pick Your Campaign Length
Step 3: Pick Your Start Date
Step 4: Set Up Your Lead Magnet
Step 5: Preview and Pay
What Happens After You Purchase
Ready to Grow Your List?
A Reader Reach Lead Magnet is a done-for-you campaign that grows your mailing list.
You offer readers something free (a chapter, a novella, or a full book) and we put it in front of new readers on Facebook and Instagram, inviting them to sign up to receive it. Every reader who signs up is added to your mailing list.
Once you’ve answered a few simple questions at checkout, we:
No design skills. No ad manager. No landing-page builder. If you can answer a few questions about your book and upload a file, you can run a campaign.
It’s the same simple wizard you already use to book any Written Word Media promotion. From the promotions page, find “Want a done-for-you lead magnet campaign?” and click Learn More.
Choose how long you’d like your campaign to run. Each length has its own price, shown right on the screen. If you’re a Gold or Platinum member, your member price appears next to it, and the discount is applied automatically.
Pick the length that fits your goals and click Purchase.
Choose the day you’d like your campaign to begin. Your ads go live on your start date and run for the duration you selected.
Some dates may show as Sold Out. Just grab the next available one that works for you.
This is the one step that takes real input from you, and it’s still just filling out a short form. You’ll tell us about the book and what readers will receive:
At any point while you are working on this screen, you can click Preview Landing Page to see exactly what readers will see before anything goes live.
As part of setup, you’ll choose how to fund your campaign.
Reader Sharing is additive and a great way to bring down your costs. You still receive every single lead generated for your author list. The checkbox just gives readers the option to join Bargain Booksy too.
Take one last look at your landing page preview, head to payment, and confirm your campaign.
That’s it. We handle the rest.
The Reader Reach Lead Magnet turns your writing into your best list-building tool. It puts a free taste of your work in front of engaged new readers and delivers every signup straight to you, without you touching an ad manager or building a single page.
Pick a book. Pick a date. Let us handle the rest.
Still have questions?
No problem. Send us a note, and we’ll answer any questions you might have about this new product. Contact us here.