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Reader Reach Ads: What to Expect

At Written Word Media, we are known for helping authors sell more books by running effective email promos in a wide variety of genres and price points. Now, we’re excited to announce a new product and new way for authors to sell books: Reader Reach Ads.

Click the links below to jump to the section you would like more information on, or scroll through to read them all.


What is Reader Reach?
How do Reader Reach Ads work?
Why Are Reader Reach Ads Effective?
What to Expect
How to Schedule a Reader Reach Ad
What Do Reader Reach Ads Look Like?
Reader Reach Ads Frequently Asked Questions


What is Reader Reach?

Reader Reach by Written Word Media is a data-driven all-in-one ad solution that allows authors to access thousands of readers on Facebook and Amazon as efficiently as possible.

Setting up and running ads can be time-consuming, costly and stressful. With Reader Reach, we do all the heavy lifting for you. The Reader Reach team handles everything, from ad creative and copy to audience targeting and bidding. Our goal is to help you find the right audience for your book, and let you focus on what matters most: writing your next book!

Reader Reach continues to deliver on the things authors have come to know and love about Written Word Media: great customer service, seamless and speedy scheduling, proven results. 


How do Reader Reach Ads work?

Facebook and Amazon Ads can be some of the most effective advertising tools for authors, but they also have a high barrier to entry. Running effective ad campaigns requires time to learn the Facebook or Amazon ads platform, an upfront cash investment for testing campaigns, design resources to create ads, and focused analysis on results. 

Reader Reach Ads are designed to make the advertising process as easy as possible for authors.


Schedule your ad campaign in 5 minutes

Just like our email promos, Reader Reach Ads are easy to book. Simply go through our checkout process, select your start date, enter your book information, and our team handles everything else. After you have scheduled your campaign, you will get an email for your records that will confirm your campaign.


The Reader Reach Ads team creates your campaign and ads

Once your campaign is confirmed, the Reader Reach Ads team gets to work. We’ll create the necessary ad images or copy, set budgets, pick the best audiences, and schedule your ads.


Your Reader Reach Ads run for multiple days

Your Reader Reach Facebook ads start on the day you selected during checkout and run for a period of 5, 10, or 30 days (depending on which ad campaign you purchased). Reader Reach Amazon Ads run for a period of 5-10 days based on optimal ad budget allocation and bidding conditions determined for your book.

During your campaign, the Reader Reach Ads team monitors your ads and optimizes the campaign to get the best results possible.


Why Are Reader Reach Ads Effective?

At Written Word Media, we pride ourselves on offering authors and publishers an effective way to find new readers. To do this we spend a lot of time finding the perfect audiences for your books. 

Data-Driven Targeting

While anyone can run their own Facebook or Amazon Ads, what sets Reader Reach Ads apart is our proprietary data-driven targeting. Our secret sauce lies in the audience data we already have from over 1 million email subscribers, our large social followings, and our data-driven experimentation. When we find the right mix of targeting, creative and bidding, we lock in that “marketing recipe” for the authors we serve. Because we serve multiple authors and publishers we are able to aggregate our learnings quickly and capitalize on our existing audience assets. 

We also have deep insights into the best converting Amazon genre targeting categories and use those when creating your Amazon Reader Reach ads.


Expert, Personalized Ad Creation

While there are a lot of automated solutions out there that provide Facebook or Amazon Ad services, Reader Reach Ads has real people who are expert marketers creating, running, and analyzing the ads.


Proven Results

Reader Reach Ads is focused on results. Before we open new genres to authors, we run test ads with multiple titles until we are confident we have a “marketing recipe” that delivers results. Reader Reach Ads is only available in genres that have proven results. If a genre is missing, that means we’re still working on finding a recipe that meets our results criteria.

The majority of the cost for Reader Reach Ads is spent directly on Facebook or Amazon. At least 50% of what authors pay goes directly to the ad budget.


What to Expect

One thing that is important to note about our Reader Reach Ads is that it works a little differently to Written Word Media’s existing email promotions. With an email promotion, your book is featured on one specific day in our daily emails to tens of thousands of readers. This usually results in a large sales or download spike on that particular day. In contrast, Reader Reach Ads provide slower, more consistent visibility across multiple days. 

More Than Just One Day

Reader Reach Facebook Ads run for a period of 5, 10, or 30 days and Reader Reach Amazon Ads run for a period of 5-10 days. The campaigns start small and build over time, therefore you’ll likely see more consistent visibility for your book across multiple days and not a single-day spike.

While all campaigns differ, especially since we run ads for free, discounted, and full-priced books in a variety of genres, we have found some general ranges for the results authors can expect from a Reader Reach Ads campaign.

For our Reader Reach 5-Day Facebook Ads campaigns we see the following range of results: 

Impressions 4,000 – 10,000 impressions per campaign
Clicks 200-800 clicks from Facebook to Amazon
Cost Per Click (CPC) $0.10 – $0.40 depending on genre and book price. Higher book prices result in higher CPCs


For our Reader Reach Amazon Ads campaigns we see the following range of results: 

Impressions 100,000 – 400,000 impressions per campaign
Clicks 200-300 clicks on Amazon
Cost Per Click (CPC) $0.35 – $0.45 depending on genre and book price. Higher book prices result in higher CPCs


What are clicks and impressions? When it comes to Facebook and Amazon Ads, a click is how many people clicked on your ad and were directed to your Amazon book page. An impression is how many times your ad was shown to users on Facebook/Instagram or Amazon.

Once your campaign has ended, you will receive a results report via email that includes the clicks and impressions metrics for your ad.

Expanded Visibility

Reader Reach Ads are a way to access an expanded audience that is not accessible with an email promo from Written Word Media (or other promo sites). Reader Reach Ads provide a quick and easy way to get your book in front of thousands of new readers.


How to Schedule a Reader Reach Ad

Scheduling your Reader Reach Ads is quick and easy.

  1. Select whether you want to run Facebook Ads or Amazon Ads and pick your genre
  2. Select the start date of your campaign
  3. Input your book information
  4. Complete checkout, and our team takes care of the rest

Reader Reach Ads are currently available for titles in the following genres: 

  • Cozy Mystery
  • Mystery
  • Thriller
  • Paranormal Romance
  • Sweet Romance
  • Steamy Contemporary Romance
  • Romantic Suspense
  • Historical Romance
  • Western Romance
  • Romantic Comedy
  • Science Fiction
  • Fantasy/ Paranormal
  • LitRPG
  • Horror
  • Literary Fiction
  • Historical Fiction
  • Young Adult
  • Children’s Books
  • General Nonfiction
  • Self Help and How To
  • Business and Finance

What Do Reader Reach Ads Look Like?

Below are some examples of Reader Reach Ad campaigns:

Facebook and Instagram Ads

Amazon Ads


Reader Reach Ads Frequently Asked Questions

How do I book Reader Reach Ads?

You can book Reader Reach Ads like any other Written Word Media service. Simply select Reader Reach Ads, choose your genre, select the start date, input your book information, and complete your purchase. Our team handles the rest, and will contact you if any questions arise.


Which retailers does Reader Reach Ads support?

Currently, Reader Reach Ads promote Kindle eBooks available on the US Amazon store.


What are the book price requirements for Reader Reach Ads?

Books featured on Reader Reach Facebook Ads do not need to be discounted to be eligible. You are welcome to purchase a Reader Reach Ad for either full-priced, discounted, or free eBooks. While we do not have a price restriction for the books we accept, we do know that books priced at $4.99 or less show the best results.

Book featured on Reader Reach Amazon Ads must be priced between $0.99 and $4.99 to qualify.


Do Reader Reach Ads require more work from an author than running an email promo with a site like Freebooksy or Bargain Booksy?
No, Reader Reach Ads are extremely easy to use for authors. Simply pick your genre, your ad campaign start date, enter your book information, and you’re done! The Reader Reach Ads team handles the rest.


Can I set up an ongoing campaign with Reader Reach Ads?
Yes! You can extend a Reader Reach Facebook Ad in three ways: 

  • Purchase a Second 5-Day Campaign: If you wish to extend your campaign, you have the option to buy a second 5-day Reader Reach Campaign. This allows us to run the same ads continuously, providing a total campaign duration of 10 days. After purchasing the second 5-day Reader Reach campaign, please send an email to notifying us you’d like to continue your existing ad campaign.
  • 10-Day Reader Reach Facebook Ads: You can select a 10-day Facebook Ad if you would like to run a campaign for a longer period than our 5-day option.
  • 30-Day Reader Reach Facebook Ads ads: Written Word Media Gold and Platinum Members have exclusive access to 30-day Reader Reach ad campaigns. These month-long ads provide your book with consistent, long-term exposure to readers on Facebook and Instagram.


What genres does Reader Reach Ads promote?

Currently, Reader Reach Ads can promote books in the following genres, Mystery, Thriller, Cozy Mystery, Steamy Romance, Romantic Suspense, Sweet Romance, Paranormal Romance, Historical Romance, Fantasy/ Paranormal, Science Fiction, Historical Fiction, Literary Fiction, Horror, Young Adult, Children’s Books, General Nonfiction, Self Help and How To, and Business and Finance.

Stay tuned for more genres to be added in the coming weeks and months.


What type of Amazon Ads do you run?

For our Reader Reach Amazon Ads, we run Amazon Sponsored Display Ads. For these campaigns, Amazon utilizes similar categories to target your book to likely readers. Our team chooses up to 30 related genre categories to display your ad to readers who are likely to engage with your book. 

Reader Reach Amazon Ads run for a period of 5 days. Please note: based on ad budget allocation and bidding conditions, sometimes Amazon Reader Reach ads can run for up to 10 days (your cost stays the same).


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19 comments on “Reader Reach Ads: What to Expect
    1. Hi K.C. Once your ads are live on Facebook you’ll receive an email from us letting you know. If you’d like to see what they look like, just reply to that email and let us know and we can send over a screenshot.

    1. Hi Tanya,

      Great Question. When an ad is complete, we send authors the clicks and impressions data from the campaign. We unfortunately can’t share the specifics of the audience details, as these are often based on lookalike audiences from our Written Word Media brands email subscribers.

  1. It would be great to see more genres being added soon. Particularly true crime from my point of view. Fingers and toes crossed in hope. Expanding also out to UK Amazon. Thanks.

    1. Thanks for the feedback Prash. We’ll definitely let you know if we expand to the true crime genre or if availability beyond US Amazon becomes available!

    1. Hi Jennifer. Currently we are not able to support custom Amazon attribution links. But we’ll definitely let you know if this changes in the future.

  2. I wasn’t quite able to tell from your answer to Tanya above, but do you share the target keywords that received the clicks and sales from Amazon ads? That’s the info that would be truly helpful. Thanks.

  3. Do you share the target keywords that received the clicks and sales from Amazon ads? That’s the info that would be truly helpful. Thanks.

    1. Hi Steve,

      We run Sponsored Display Amazon Ads which use genre and category targeting instead of keywords. Your book will be targeted to readers in your genre and similar sub genres. We unfortunately, can’t share the exact specifics for the targeting of our ads.

    1. Hey Christina, great question. The only charge to you is the campaign fee. About 60% of that goes directly to the ad budget on the platform. But everything you will pay is included in the initial cost. No surprises!

  4. Hi, Firstly, are there additional costs, for the author, such as paying the Amazon costs for displaying the ads, or is the amount we pay Written Word Media, it?
    Secondly, how will you guys be able to access our Amazon Ad Accounts, or do you do it on your own account?

    1. Hey Kim! No additional costs, everything is included in the fee you pay us. Second, we run the ads from our own account, so no need to share account access or anything like that.

  5. Hi! You mentioned that you run the ads from your own account. Does that apply to both Facebook and Amazon ads?

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