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Audio Thicket promotions

How to Promote an Audiobook on Audio Thicket

Audio Thicket promotions

We are excited to introduce the latest addition to the Written Word Media family – Audio Thicket! Audio Thicket is a promotion site dedicated to helping authors drive sales and redemptions of audiobooks on Audible, Apple, Google Play, Audiobooks.com and Kobo Audio. Authors can now promote their audiobooks on Audio Thicket by reserving a spot here.

The Audience

The Audio Thicket audience is comprised of readers who listen to audiobooks either as their primary way of reading or as a supplement to reading ebooks and physical books. The Audio Thicket audience includes:

  • Audible subscribers who have credits to redeem and are seeking audiobook recommendations
  • Audiobook deal seekers who willingly switch between audiobook platforms to get the best deal
  • Audio enthusiasts who regularly listen to audiobooks and podcast content as their primary entertainment source

The Newsletters

Audio Thicket currently sends two weekly emails:

  1. The Mystery Monday Email and the
  2. Weekly Deals Email

1) The Mystery Monday Email

Genres: The Mystery Monday Email goes out to listeners interested in mystery, thriller and true crime content.

Timing: The Myster Monday email goes out every Monday evening around 8pm

Audiobook Pricing Criteria: There are 2 Mystery Monday promotions available:

1a) Weekly Deal / Deal of the Day:

This promotion is for free or discounted audiobooks. Audiobooks must be free or priced at $2.99 or below on Apple and/or Google Play to qualify. The Deal of the Day audiobook will also include an Audible link.

Audiobook Deal of the Day

 

1b) Audible Exclusive:

This promotion is for audiobooks exclusive to Amazon. There is only one Audible Exclusive audiobook per email.

Audible Exclusive promotion

 

2) Weekly Deals Email

Genres: The Weekly Deals Email goes out to listeners interested in Mystery, Thriller & Suspense, Fantasy, Steamy Romance and Clean Romance

Timing: The Weekly Deals Email goes out on Thursdays evenings

Audiobook Pricing Criteria: The Weekly Deals email features audiobooks that are free or discounted. Audiobooks must be free or priced at $2.99 or below to qualify for a weekly deal.

The Weekly Deals promotion includes:

  • Your audiobook in the email with links to all retailers where the audiobook is discounted.
  • An “Audible Credit” link for listeners who are Audible subscribers and would prefer to redeem the book through their Audible membership. The audiobook does not need to be discounted on Audible.
  • Inclusion on the Weekly Deals page on the website.

Weekly Deals Email

This is an example of what a free audiobook looks like in the Weekly Deals email. We understand that the audiobook will not be free on Audible. Clicks on the Audible link will result in credit redemptions and sales.

Free audiobook example

A Note on Audible

We understand that authors do not have pricing control on Audible. For a Weekly deal we require that your book is free and discounted on one non-Amazon retailer. However, we also include Audible links as a link option for Audible members to redeem their credits for your book. An Audio Thicket promotion will result in sales on non-Amazon retailers (Apple, Google Play, etc) in addition to Audible redemptions in the days and weeks following your promotion.

Getting Familiar

To get familiar we Audio Thicket we recommend signing up for the newsletter here.

You can also submit your audiobook for editorial consideration here.

Are you ready to promote your audiobook? Reserve your spot here.

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