How to Promote an Audiobook on Audio Thicket

Audio Thicket is Written Word Media’s dedicated audiobook promotion platform, created to help authors drive sales and redemptions across the major audiobook retailers. Since 2020, Audio Thicket has connected authors with thousands of audiobook listeners! Whether you’re launching a new title or giving your backlist a boost, Audio Thicket offers effective, affordable promotion options to reach highly engaged audiobook listeners.

Ready to get started? Reserve your spot here!

The Audience

The Audio Thicket audience is composed of readers who listen to audiobooks either as their primary way of reading or as a supplement to reading ebooks and physical books. The Audio Thicket audience includes:

• Audible subscribers who have credits to redeem and are seeking audiobook recommendations
• Audiobook deal seekers who willingly switch between audiobook platforms to get the best deal
• Audio enthusiasts who regularly listen to audiobooks and podcast content as their primary entertainment source

The Newsletters

Audio Thicket currently sends three weekly emails:

1. The Mystery Monday Email
2. The Audible Picks Email
3. The Weekly Deals Email

1) The Mystery Monday Email

Genres: The Mystery Monday Email goes out to listeners interested in mystery, thriller and true crime content.

Timing: The Mystery Monday email goes out every Monday around 11am.

Audiobook Pricing Criteria: There are 2 Mystery Monday promotions available:

1a) Deal of the Day:

This promotion is for free or discounted audiobooks. Audiobooks must be free or priced at $5.00 or below on the day of the promotion. The retailers we accept are:

• Apple Books
• Nook
• Kobo
• Google Play
• Spotify
• Author Store (readers must be able to purchase or download directly from your store)

The Deal of the Day audiobook will also include an Audible link; however, your title does not need to be discounted or free on Audible to qualify!

 

1b) Audible Exclusive:

This promotion is for audiobooks exclusive to Amazon. Although we support two Audible Exclusive titles, each Mystery Monday email includes only one Audible Exclusive audiobook. As a result, availability is limited to one slot per purchase week.

 

2) Audible Picks Email

Genres: The Audible Picks Email goes out to listeners interested in a variety of genres ranging from Mystery, Romance, Fantasy/Science Fiction and Business/Finance.

Timing: The Audible Picks Email goes out on Wednesdays at 11am.

Audiobook Pricing Criteria: The audiobook does not need to be discounted on Audible. Listeners will use their Audible credits to access your audiobook.

The Audible Picks Email promotion includes:

• Your audiobook featured in the Weekly Audible Picks email.
• Inclusion on the Weekly Audible Picks page on the website.
• Inclusion in our weekly social post.

3) Weekly Deals Email

Genres: The Weekly Deals email features Mystery & Thriller, Clean & Steamy Romance and Fantasy.

Timing: The Weekly Deals Email goes out on Thursdays at 11 am.

Audiobook Pricing Criteria: For Weekly Deals promotions, we have free and discounted audiobook (priced below $9.99) promotions. Your title must be either free or discounted on one of the following retailers:

• Apple
• Nook
• Kobo
• Google Play
• Author store links

Please note, this email can only support one retailer link.

A Note on Audible

We understand that authors do not have pricing control on Audible. For a Deal of the Day we require that your book is free and discounted on one non-Amazon retailer. However, we also include Audible links as a link option for Audible members to redeem their credits for your book. An Audio Thicket promotion will result in sales on non-Amazon retailers (Apple, Google Play, etc) in addition to Audible redemptions in the days and weeks following your promotion.

Getting Familiar

To get familiar with Audio Thicket we recommend signing up for the newsletter here.

Ready to promote your audiobook? Reserve your spot here.