When and How to Change or Retire a Pen Name
Already have a pen name but wondering if it's still the right fit? Whether your career has evolved, your readership has changed, or life simply looks different than it did when you published your f...
Social Media Marketing
Sharing your work online is one of the best ways to get new readers and fans. We have information to help you navigate the ever-changing seas of social media.
Social Media for Authors: How to Choose Platforms That Actually Move Books
Every social media platform seems to promise the same thing: more visibility, more readers, and more book sales. One expert tells you to master TikTok. Another swears by Instagram. Meanwhile, someo...
Creative Book Marketing Ideas Beyond the Usual: Merchandise, Fan-Fiction & More
Most authors know the core ingredients of a successful book marketing strategy: build an email list, consistently promote your books, run ads, and keep readers moving through your catalog. And f...
Social Media for Authors with Jim Tobin: An Insider’s Playbook from a Social Media Pioneer
Listen & Subscribe: Apple Podcasts Spotify YouTube About the Episode: What does a CEO who's run social media campaigns for Nike, IKEA, Samsung, and Crocs think authors should...
Reader Engagement: How Authors Build Local Book Buzz
Online marketing gets a lot of attention, and for good reason. Ads, email Promotions, social media, and Amazon visibility all matter. But some of the most meaningful reader engagement still happ...
PR for Authors: Getting Press for Your Book That Lasts
For many indie authors, publicity feels like something reserved for bestselling authors with major publishers, big budgets, or an entire marketing team behind them. But the truth is, PR for auth...
From Book to Big Stage: How Authors Turn Their Stories into Paid Speaking Gigs
Most authors think of their book as the end goal. You write it, publish it, promote it—and hope it finds its readers. But what if your book is actually just the beginning? For a growing number of...
Media Pitch Tips for Authors: How to Land Local Press Coverage
Getting featured in local media can feel a bit like trying to crack a secret code. You know it’s possible; authors get spotlighted in magazines, interviewed by local outlets, and highlighted in ...
Storytelling Beyond the Page: A Content Marketing Guide for Authors
If you’ve ever thought, “I know I should be marketing my book… but I have no idea where to start,” you’re in exactly the right place. This content marketing guide is designed to walk you through...
From Author to Authorpreneur: Advanced Book Marketing Strategies That Work
TL;DR: What Actually Moves the Needle Becoming an authorpreneur isn’t about doing more marketing, it’s about building systems that continue working long after a single launch ends. The authors ...