Social Media Marketing

Sharing your work online is one of the best ways to get new readers and fans. We have information to help you navigate the ever-changing seas of social media.

Reader Engagement: How Authors Build Local Book Buzz

Online marketing gets a lot of attention, and for good reason. Ads, email Promotions, social media, and Amazon visibility all matter. But some of the most meaningful reader engagement still happ...

PR for Authors: Getting Press for Your Book That Lasts

For many indie authors, publicity feels like something reserved for bestselling authors with major publishers, big budgets, or an entire marketing team behind them. But the truth is, PR for auth...

BookTok Tips for Authors: Turn Scrolls Into Sales

If you’ve been circling BookTok with a mixture of curiosity and caution, you’re not alone. Many indie authors ask us: Is BookTok still relevant? Does it only work for romance? Do I ne...

2026 Reader Survey: What Readers Want, Buy, and Expect

Every year, we ask readers about how and why they read. It’s one of our favorite projects, because it gives us a direct line into the hearts and habits of the people who keep the reading world turn...

2026 Author Trends You Need to Know

This article explores the most important 2026 author trends affecting indie and traditionally published authors, including trust, AI in publishing, reader experience, discovery, and author sovereig...