2026 Author Trends You Need to Know
This article explores the most important 2026 author trends affecting indie and traditionally published authors, including trust, AI in publishing, reader experience, discovery, and author sovereig...
Social Media Marketing
Sharing your work online is one of the best ways to get new readers and fans. We have information to help you navigate the ever-changing seas of social media.
Author Branding for Self-Published Authors: How to Build a Brand Readers Love (Without Feeling Icky About It)
Let’s face it: for most authors, the word “branding” feels like it belongs in a boardroom, not a writing nook. It conjures images of color palettes, social media trends, and soul-sucking efforts...
2025 Indie Author Survey Results
The top writing, publishing, and marketing trends shaping self publishing for authors in 2024.
Why Every Author Still Needs a Website in 2025 (And How to Make Yours a Reader Magnet)
Your author website is still the cornerstone of your online presence. Learn what to include, how to grow your email list, and tips that help it work harder for you. With all the noise about TikT...
A Deep Dive on Special Editions: What They Are and How Indie Authors Can Use Them Strategically
As indie authors, we're always looking for ways to breathe new life into our backlist, create excitement for a new release, or simply give readers something a little extra. One tactic that’s been g...
What Makes a Book Go Viral?
You’ve written your book, polished it, and sent it into the world. You believe in it with every fiber of your being. But now comes the question every author asks at some point: How do I get readers...
How to Build a Reader Funnel That Turns Casual Readers into Superfans
A strategic guide for indie authors who want to turn browsers into buyers, and fans into evangelists. You’ve written a great book (or five). You’ve even run a few promotions. Maybe you’ve starte...
Simple Tools to Streamline Your Book Marketing
We know there’s a lot of buzz about AI right now, and for good reason. AI can be a powerful tool for authors. But here’s the good news: whether you're experimenting with AI or sticking to trusted t...
An Indie Author’s Guide to Press Releases
You’ve written the book. You’ve polished your blurb. You might even have your launch plan sketched out. So now what? If you’re wondering whether a press release should be part of your indie author ...
Behind the Pen Case Study: Aurora Winter on the Magic of Writing and Marketing
Discover how author Aurora Winter views marketing as an essential part of the creative process, shares her approach to staying motivated, and explains why bundling email promotions works best to get her books in front of readers.