Marketing might not sound like the most exciting part of being an author, but we think it can be a lot of fun. Mark our words, we’re book marketing nerds, and soon you’ll be one too.
Most authors know the core ingredients of a successful book marketing strategy: build an email list, consistently promote your books, run ads, and keep readers moving through your catalog. And f...
If you've written multiple books in a series, one of the easiest ways to improve discoverability on Kobo is by creating a dedicated series page. A well-organized series page helps Kobo readers d...
Listen & Subscribe: Apple Podcasts Spotify YouTube About the Episode: What does a CEO who's run social media campaigns for Nike, IKEA, Samsung, and Crocs think authors should...
For indie authors, Amazon KDP can be one of the most powerful publishing platforms in the world. But it is also a platform with rules, automated reviews, human enforcement, and serious consequences...
Listen & Subscribe: Apple Podcasts Spotify YouTube About the Episode: Podcasts build the kind of trust with listeners that almost no other marketing channel can match, and au...
Online marketing gets a lot of attention, and for good reason. Ads, email Promotions, social media, and Amazon visibility all matter. But some of the most meaningful reader engagement still happ...
For many indie authors, publicity feels like something reserved for bestselling authors with major publishers, big budgets, or an entire marketing team behind them. But the truth is, PR for auth...
Listen & Subscribe: Apple Podcasts Spotify YouTube About the Episode: YouTube isn't just for cooking tutorials and gaming walkthroughs; it might be one of the most powerful b...
Amazon has always evolved, but the latest shift is more meaningful than most. In the past, algorithm updates tended to tweak visibility, changing how books ranked or surfaced in search. But the ...
Listen & Subscribe: Apple Podcasts Spotify YouTube About the Episode: Readers are increasingly using AI to find their next book, and if your title isn't showing up in ChatGPT...
