Building an email list is a great way for authors to take ownership and connect with their audience. We’ve done a lot of email marketing, and we’re excited to share our expertise with authors.
If you’ve spent any time researching author marketing, you’ve probably encountered the terms reader magnet and lead magnet. Sometimes they’re used interchangeably. But there’s a useful distinction ...
Listen & Subscribe: Apple Podcasts Spotify YouTube About the Episode: Your email list is your most valuable asset as an author, but how do you actually grow it beyond people ...
Direct sales are giving self-published authors more ways to build sustainable author businesses. When readers buy through your own store, you can have more control over the customer experience, ...
Every author knows they should be building an email list. It's the one audience no algorithm can take away from you. Platforms change their rules. Ad accounts get shut down. Reach comes and goes...
Most authors know the core ingredients of a successful book marketing strategy: build an email list, consistently promote your books, run ads, and keep readers moving through your catalog. And f...
For many indie authors, publicity feels like something reserved for bestselling authors with major publishers, big budgets, or an entire marketing team behind them. But the truth is, PR for auth...
If you’ve ever thought, “I know I should be marketing my book… but I have no idea where to start,” you’re in exactly the right place. This content marketing guide is designed to walk you through...
TL;DR: What Actually Moves the Needle Becoming an authorpreneur isn’t about doing more marketing, it’s about building systems that continue working long after a single launch ends. The authors ...
Cross-promotion is one of the most effective (and underused) ways for indie authors to grow their audience, without spending more on ads or shouting into the social media void. If you’ve ever th...
Publishing your first book is a big moment. Not just because you finished it (which is an achievement in its own right), but because it’s the first time your writing has to live in the real world, ...
