2026 Author Trends You Need to Know
This article explores the most important 2026 author trends affecting indie and traditionally published authors, including trust, AI in publishing, reader experience, discovery, and author sovereig...
Email Marketing
Building an email list is a great way for authors to take ownership and connect with their audience. We’ve done a lot of email marketing, and we’re excited to share our expertise with authors.
Social Proof Sells Books: How to Get and Use Reader Reviews Strategically
Let’s start with a simple truth: books with reviews sell more copies. It’s not magic, it’s marketing. And it’s called social proof—a concept rooted in psychology and baked into consumer behavior...
Author Branding for Self-Published Authors: How to Build a Brand Readers Love (Without Feeling Icky About It)
Let’s face it: for most authors, the word “branding” feels like it belongs in a boardroom, not a writing nook. It conjures images of color palettes, social media trends, and soul-sucking efforts...
2025 Indie Author Survey Results
The top writing, publishing, and marketing trends shaping self publishing for authors in 2024.
The Power of the Prequel: Using Free Stories to Grow Your Email List
Picture this: your dream reader stumbles across your book. They're intrigued by your cover, your blurb, your genre. They almost click buy… but they hesitate. Maybe they’re not ready to commit to a ...
What to Do the Week After Your Email Promo
So you ran an email promo. 🎉 Maybe it was a Freebooksy blast that sent your downloads into orbit. Maybe Bargain Booksy helped you reach new readers in droves or maybe you spent thousands of doll...
Why Every Author Still Needs a Website in 2025 (And How to Make Yours a Reader Magnet)
Your author website is still the cornerstone of your online presence. Learn what to include, how to grow your email list, and tips that help it work harder for you. With all the noise about TikT...
The Momentum Method: Smart Book Marketing Strategies for Self-Published Authors
Here’s a truth every indie author should hear: ✨ Visibility isn’t luck, it’s momentum. Sure, writing a great book is step one. But if you want readers to discover it (and fall in love with yo...
How Email Promos Can Fuel Your Direct Sales Success
If you’ve been watching the self-publishing world over the past few years, then you’ve heard a lot of buzz about direct sales. Selling books straight to your readers: without middlemen, without del...
An Indie Author’s Guide to Diversifying Income Streams
If there’s one universal truth for indie authors, it’s this: some months feel like you’re riding the royalties rollercoaster, and other months… well, let’s just say you’re grateful for that free co...