What to Do the Week After Your Email Promo
So you ran an email promo. 🎉 Maybe it was a Freebooksy blast that sent your downloads into orbit. Maybe Bargain Booksy helped you reach new readers in droves or maybe you spent thousands of doll...
Email Marketing
Building an email list is a great way for authors to take ownership and connect with their audience. We’ve done a lot of email marketing, and we’re excited to share our expertise with authors.
Why Every Author Still Needs a Website in 2025 (And How to Make Yours a Reader Magnet)
Your author website is still the cornerstone of your online presence. Learn what to include, how to grow your email list, and tips that help it work harder for you. With all the noise about TikT...
The Momentum Method: Smart Book Marketing Strategies for Self-Published Authors
Here’s a truth every indie author should hear: ✨ Visibility isn’t luck, it’s momentum. Sure, writing a great book is step one. But if you want readers to discover it (and fall in love with yo...
How Email Promos Can Fuel Your Direct Sales Success
If you’ve been watching the self-publishing world over the past few years, then you’ve heard a lot of buzz about direct sales. Selling books straight to your readers: without middlemen, without del...
An Indie Author’s Guide to Diversifying Income Streams
If there’s one universal truth for indie authors, it’s this: some months feel like you’re riding the royalties rollercoaster, and other months… well, let’s just say you’re grateful for that free co...
Why Every Author Needs a Platform (Yes, Even You)
So you’ve written a book; maybe it’s your first, maybe your fifteenth. Either way, your author platform is the secret sauce that transforms your work from:❌ “I hope someone finds this…” ✅ “I know ...
Behind the Pen Case Study: Aleatha Romig on Finding New Readers with Consistent Visibility
Romantic suspense author Aleatha Romig shares how she uses Freebooksy, Red Feather Romance, and consistent promo stacking to boost visibility, grow her readership, and keep her backlist earning.
How to Build a Reader Funnel That Turns Casual Readers into Superfans
A strategic guide for indie authors who want to turn browsers into buyers, and fans into evangelists. You’ve written a great book (or five). You’ve even run a few promotions. Maybe you’ve starte...
Simple Tools to Streamline Your Book MarketingÂ
We know there’s a lot of buzz about AI right now, and for good reason. AI can be a powerful tool for authors. But here’s the good news: whether you're experimenting with AI or sticking to trusted t...
Crowdfunding for Authors: How to Kickstart (Literally) Your Next Book
Discover how authors are using Kickstarter to fund books, build community, and test marketing—all with expert tips from crowdfunding pro Russell Nohelty.