So you ran an email promo. 🎉
Maybe it was a Freebooksy blast that sent your downloads into orbit. Maybe Bargain Booksy helped you reach new readers in droves or maybe you spent thousands of dollars on a BookBub promo. Hopefully, you saw your book crack the Top 100 in its category.
Cue the confetti and celebratory snacks; you did it. You put your book in front of readers, and they showed up. But now what?
The week after your promo can feel a bit…quiet. The dopamine hit of watching those numbers climb fades, and you’re left wondering what to do next. Don’t worry, we’ve got a game plan for turning that momentum into long-term gains.
First things first: take a beat. Running a promo, even an email one that seems “set it and forget it,” still takes effort. Whether you adjusted pricing, sent an email to your own list, or stacked promos across multiple platforms, you put in the work.
Now’s the time to:
This is your promo post-mortem. Grab a notebook (or your favorite project tracking app) and jot down what worked, what didn’t, and any unexpected outcomes. Was there a genre list you didn’t expect to perform well? Did one day outperform the others? These insights will shape your next promo stack.
If your email promo did its job, you just got your book in front of hundreds or thousands of new readers. Some of them might’ve finished your book already. Some are just getting started. But all of them are now aware of you.
The week after your promo is a great time to:
And speaking of reviews…
Did your promo move hundreds (or thousands) of copies? Even if a small percentage of readers leave a review, that can significantly boost your book’s credibility and discoverability.
You can:
No begging. No guilt trips. Just a kind reminder that reviews help authors, and you’d be grateful.
Promos often have a “tail”, a few days (or even weeks) of increased visibility, downloads, and sales after the initial promo day.
Keep an eye on:
If the tail is strong, this might be a good time to…
Momentum is magic. If your book is still climbing, or holding steady, it may be worth layering in additional marketing within a week or two. A smartly timed secondary price drop, email to your subscribers, or paid marketing can catch readers who missed the first one and keep your book top of mind (and top of charts).
Some ideas:
And yes, you can absolutely re-run a promo with Written Word Media. Many authors build entire promo stacks with us to extend their visibility beyond a single day.
You’re not starting over, you’re leveling up. Use the post-promo momentum to:
📌 Pro tip: If you saw strong results, consider upgrading to a Gold Membership or Platinum Membership. You’ll get early access to scheduling email promos (hello, high-demand dates!) and discounts on services that are proven to move the needle.
Running an email promo is one of the most effective, affordable ways to market your book, and the week after is your golden window for building on that success.
You don’t need to do everything at once. Start small, be consistent, and celebrate the wins (big and small).
And if you’re ever wondering what promo to run next, or how to stack them like a pro, we’re just an email away. After all, supporting authors is what we do.