Listen & Subscribe:
About the Episode:
Ricci and Ferol wrap up their 2026 book industry trends analysis by diving into the final two themes: discovery and sovereignty. They explore how book discovery is shifting from algorithm-driven feeds to trusted channels—think celebrity book clubs (Reese Witherspoon, Oprah), BookTok influencers, indie bookstores, and curated newsletters. The conversation highlights how word-of-mouth remains the #1 way readers find books, but the channels amplifying that word-of-mouth are evolving rapidly. Ricci and Ferol then tackle author sovereignty, celebrating the growing control authors have over their publishing journey. From innovative formats (like murder mysteries delivered as weekly letters!) to direct selling and flexible publishing paths, 2026 is shaping up to be a year of creative freedom and democratization. At its core, this episode emphasizes that while trends are predictions, the future offers authors more options and opportunities than ever before.Topics Discussed:
- Trusted channels are replacing algorithms for book discovery — Readers are moving away from algorithmic feeds toward curated newsletters, indie bookstores, libraries, and brands they trust
- Celebrity book clubs are the new bestseller kingmakers — Reese Witherspoon’s picks are influencing bestseller lists like Oprah’s Book Club did 15 years ago, with Jenna’s Book Club and BookTok influencers also driving massive discovery
- Brand partnerships and author collaborations are accelerating — Authors are cross-promoting with each other and building collaborative worlds that increase discovery and reader engagement
- Authors have unprecedented control over their publishing paths — The democratization of publishing is accelerating, giving authors more flexibility in how they publish, distribute, and connect with readers
- Innovative formats are emerging beyond traditional books — Examples include murder mysteries delivered as weekly letters in the mail, creating unique reading experiences that stand out
- There’s no single “right way” to publish in 2026 — The multiplication of options allows authors to find paths and channels that align with their comfort zones and goals
- 2026 is shaping up as a year of creative freedom and optimism — The convergence of discovery channels, author sovereignty, and new formats creates an environment ripe for creative experimentation
Resources Mentioned:
Ferol Vernon (00:07)
Hello and welcome to the Written Word Media Pod I am Ferol here with Ricci and this episode today is part two. So a few weeks ago we started dissecting the trends for 2026 and we broke them down into five themes, three of which we’ve talked about, two of which remain. And so this part two is the exciting conclusion of the trends pod that we started and also the blog post is now out. So all the data we’ve actually compiled and written about, which is also super exciting. But we’re here to talk about the final two themes. And Ricci, I don’t know if you have anything else you want to add about the world of future looking trends that we’ve been discussing before we jump into it.
Ricci Wolman (00:38)
No, I’m excited to do it. As you said, the blog post is out, and we’re recording this after the blog dropped. So we’re already getting comments and feedback from authors and a lot of the trends are resonating. So that’s always good to hear. And yeah, I’m excited to actually talk about the last two themes that we didn’t cover last week. As a reminder, the themes that we did cover last week were trust, experience and AI. And we had some, I think some cool conversation around those different themes and what the trends are that fit under it. And today we will go to theme four and five. So, drum roll please Ferol, if you want to jump in and tell us what was theme number four? What’s behind door number four?
Ferol Vernon (01:45)
Yeah. So the fourth theme was discovery. And so, you know, as a reminder for anybody that didn’t check out part one, we both did a lot of thinking and a lot of reading and a lot of talking to other smart folks in the industry to come up with these. And I think, you know, the first item under this theme of discovery was really this concept of channels, right? And this has always been the case where there’s channels for readers discovering books. And before the algorithms really drove a lot of this, right? Like, so the algorithms drove a lot of book discovery. And what we’re seeing now, we are sort of predicting to take off more in 26 is these channels becoming even more more important. And when we say channels, really what we mean is like the trusted curator, the newsletter that you’re paying attention to, the brand that you’re paying attention to. So instead of sort of relying on this algorithmic feed, I’ll sit back, you tell me what I want.
Ricci Wolman (02:30)
You’re more picky and choosy about like who are the curators who are giving you content that you want, who are the channels and newsletters you’re paying attention to. And we think that this theme is really going to take off in 2026.
Ferol Vernon (02:44)
Yeah.
Ricci Wolman (02:56)
Word of mouth has always been the top way that people discover books. So for the entire time that we have been in the industry, and if you look back at all the studies and surveys that have been done for the past couple decades, the number one way that people discover books are word of mouth. Bestseller lists used to be like really important for people, but algorithms kind of replaced bestseller lists. But a lot of the channels we’re talking about now kind of piggyback on that word of mouth, looking at these influences and curators. So it’s your library and it’s your indie bookstore. It’s the person who’s pod or newsletter that you’re getting, even if they’re not related to books. I know a lot of people that I listen to, whether it be non-fictional business, are sometimes including in their email, hey, and this is what I’m reading at the moment, talking about it in their pod. Book talk obviously has been huge. And I think the rise of the influencer will continue in 2026. And then so I think the celebrity book clubs and celebrity influencers will also continue to grow in popularity. If you look at Reese Witherspoon and she has Reese’s book club and Reese’s picks, she is starting to influence the bestseller lists in a way that Oprah used to do in the past. Jenna’s book club is really big. And then I think a really cool trend that we started to see in 25 that will continue to 26 is that actual physical bookstores and booksellers are starting to become curators and channels where they are influencing what’s being sold. So in most indie bookstores, and now Barnes & Noble is starting to do it as well, you’ll walk in and there’ll be a table of staff recommendations and the sales of the staff recommendations tend to outsell other books that are not on that table by multiples and even can land them on the bestseller list. And I think this is really heartening for indie authors because that’s a channel you actually have access to. You can go to your local bookstores, your indie bookstores in your city or your town and go speak to the indie bookseller there and maybe get out some free copies of your books to the staff and see if you can get that listed as a staff pick or recommendation for any given month.
Ferol Vernon (05:06)
Yeah, and I think, you know, it’s those little notes, right, from the indie bookstore. It’s like one of my favorite ways is, you know, there’s a bookstore that we love in Western North Carolina that we go to and it’s got those little notes and I like, that’s basically what I read, you know, and I read a lot of indie fiction that I find, you know, through our newsletters and stuff, but when I read something that’s not indie, it’s from a bookstore, it’s often because of those little things. And I think that, you know, in a world where there’s a lot more stuff coming at you through AI, through changes in algorithms. Those little trusted sources are going to become even more important. And I think, you know, and like you said, going to your local bookstore and asking, you know, can you, hey, can you read my book and become a trusted source, right? That’s a real concrete, tangible thing an author can do to be really smart. And then another thing I loved that we were talking about when we were putting this together was the idea of communities being a destination, right? So this is a shift, not the algorithm sending you content, but you can actually travel to either, you know, a physical location or you can actually travel to a channel on purpose with the purpose of discovering, right? And I think that’s a really exciting, you know, evolution of sort of like the algorithmic discovery model that we have sort of been under in the past five, 10 years, right?
Ricci Wolman (06:16)
Yeah, absolutely. And I think communities is probably the most fun to talk about. And we’re going to dig into this concept. But there is this, I think, a very stark difference between algorithms and communities. And, you know, on social media, you are not putting forth effort to go find this content and connect with these people. On the community side, there’s more intentionality. You are choosing to travel somewhere, right? Like, and travel is a choice. You have to put forth effort. And so we’re talking about, you know, this active decision by a reader to go find where are these channels that, you know, people are discussing and discovering books. And it’s a little bit more of a pull versus a push, right? Like the push is algorithmic. I’m just delivering you books. Here’s what you should read. Pull is I’m going to go find this. So what are the places that we’re seeing this happen? Well, there are a ton of new social platforms that are focused on books. So Fable is one. Storygraph is another. Goodreads, of course. But these are platforms where readers are intentionally going to find books, to find community. They’re not scrolling and then seeing a book recommendation. They are choosing to enter into that experience. And I think this is something that we’re going to see grow in 2026. And what’s really cool about the growth of these kind of book focused communities is that it creates more opportunity for authors to connect directly with readers. Right? And the other thing I think we’re going to continue to see, and this is something we started to see last year, is that there’s going to be more hybrid experiences that are mixing this digital and live. Right? Like so we have… We saw on the news about this pop-up romance novel bookstore that opened in the middle of Grand Central Station. They had meet and greets, hundreds of people lined up to meet their favorite authors. That was like a one week thing. I think we’re going to continue to see more of these hybrid experiences that are mixing in-person and the digital, focused on books. BookTok live events are another example of this. I went to VidCon last year and was actually really interesting because publishers were there talking about how the big influencers on BookTok are going to have events in person. So there is a melding or a meshing of these two concepts. So we have more bookstores popping up that are all about the community angle and less about retail. Like yes, you want to buy books. But what they’re really selling is a community and the serendipity of going into a bookstore and finding something you wouldn’t have found. We have these book centric social networks that are continuing to multiply. And then we have live events that are meant to celebrate books and authors and reading. And all of these are intentional choices by readers. They’re traveling, they’re putting forth effort, they are choosing to find the content and the books and the authors. And I think that this is going to continue to grow and it’s going to be a great way for indie authors to connect with your core readership. What are your thoughts on that, Ferol?
Ferol Vernon (09:22)
I really like that you brought up that this is, you know, intentional on readers’ parts. Like, I think there’s a real fatigue with a lot of algorithmic stuff because you didn’t ask for it, right? And it’s happening all the time. And I feel like with a generation of readers that are digital natives that have grown up with just being completely inundated with stuff, there’s, you know, a desire to actually seek out and travel somewhere specifically and intentionally in search of things. And I think that’s what we’re seeing with a lot of these book clubs, a lot of these communities. Like, I mean, look at, you know, Reddit, right? Like we just talk about Reddit all the time. But the sub Reddit for books and there’s sub Reddits for all of these things, right? And like, you know, that’s intentional. You’re going there looking for something, right? And you can see it in every niche. like, you know, we got an email the other day from somebody in our customer base who’s like, I’m starting a convention for vampire romance. And she’s like, do you guys want to come out and sponsor it? And I’m thinking like, okay, like, yeah, like that’s a community that travels. Like that’s a community that’s on purpose going to a specific place to discover and learn about the thing they love.
Ricci Wolman (10:29)
Right.
Ferol Vernon (10:29)
And I think that is a very fundamentally different dynamic. And I think that, you know, indie authors and I think the industry as a whole, I know traditional pub is like really catching on to a lot of these in-person live events. And a lot of what you and I do, Ricci, is going to, you know, different conferences and talking to authors. And I think, you know, these in-person conferences and events are really about the community angle. But I think, you know, one of the things that is really, I think, exciting is you’ve got sort of like these two opposing forces at work at the same time. You’ve got like algorithms that have changed discovery. You also have trust is a currency. And all three of those things, you know, are sort of like coming to a head in this way where communities and trusted sources start to take over a little bit and become even more important in the discovery process.
Ricci Wolman (11:18)
Yeah, I like that. I like how you framed that. And I will say, you know, we’re not saying, of course, that algorithms are going away or going to become less important. They’re not. But we are saying, I think, that communities will start to play a more significant role. There’ll be more opportunities in the community side of things. And it’s exciting. It is genuinely very cool and fun that there is this movement. And I think what’s also cool, you know, like you were just saying, Ferol, is that, you know, some indie bookstores have always been about creating community and creating spaces where people come together and talk about books. And that model is actually now expanding on the web and expanding into hybrid events. Right? And so what was old is new again. It’s like, you know, the bookstores have always been about this. And now it’s coming, you know, into different realms. And I think that that’s just, it’s a fun movement and we’re going to see a lot more of it.
Ferol Vernon (12:12)
Yeah. Yeah, I think that’s right. And I think, you know, ultimately like, you know, authors like yourself, like, you know, as an indie author, you have the agency to decide, like, which of these communities do I want to travel to? Which of these do I want to build? Right? Like so many authors build their own communities on Discord and Patreon and all these sorts of things. And that’s a really cool thing, is the agency of the author to get to decide, you know, what communities do they want to be a part of and how do they want to do that. And I think, you know, one of the beauties of a lot of this is that it is scaled towards the indie author. It’s actually very individualized.
Ricci Wolman (12:42)
Yeah.
Ferol Vernon (12:49)
And that’s a cool thing about, you know, communities is that it’s you’re not trying to reach everybody. You’re trying to reach, you know, folks who are your readers or potential readers.
Ricci Wolman (12:57)
Right. And it’s, I think, I think there is still a balance of getting your work out widely so that people can find you, which is what Amazon does. Which is what we help authors do through our discovery platform. But once you found those readers, that is where community building really kicks in and building and nurturing that relationship. And community isn’t a numbers game. Like you don’t need to have 10,000 people or 100,000 people in your community. Some of the best communities are actually smaller and more engaged. And so I think there’s a lot that indie authors can do when they’re thinking about the discovery angle and discovery and community specifically. And we’ll talk about that more in our next episode, which is all about the kind of practical application of these trends. So stick around for that one.
Ferol Vernon (13:42)
Cool. And I think the last thing too that we touched on a little bit in this discovery piece when we were sort of brainstorming all of our ideas for the blog post was just this idea that sort of building on trust, I think, is the idea of the brand and the author becoming more separate. Right. And so I talked about this when we were talking about the trust being a currency. But I think, you know, discovery, you know, is very wrapped up in this where sort of the, you know, the publisher or the publisher brand or the author sort of their brand, like the, you know, the visual identity or what have you might not be the face of the author. It might be like this author avatar in some way, or it might be, you know, the brand that they’re associated with, or it might be that they’re writing under a pen name in a particular genre. And so, like, I think, you know, the discovery piece is always about like the reader and the book connecting, but it may not be a direct like reader and author connecting, right? Like the author themselves may not be putting themselves out there as much. They may be utilizing a different like face of their company or like author avatar to do some of those discovery things. Right. And I think that’s really exciting, too, because I think, you know, a lot of what I hear from authors is just fatigue of putting themselves out there.
Ricci Wolman (14:52)
Yeah, I was literally just thinking that. Like I think a lot of authors, especially the ones who are more introverted, there is a fatigue or like even an aversion to putting yourself out there to building community, to doing author events. And I think what you just touched on is actually really important, which is that there are multiple options now. Like you don’t have to be the face of your brand. You can create a persona, you can create a publishing imprint. You could, you know, just be, you’re writing under a pen name and you just leave it at that. Right. Or you can be the face of your brand and you can be, you know, out there reading your own audio books and doing book signings and being on social media all the time. And so I think the multiplicity of options that are available to authors to build a brand to connect with readers is growing. And I think that, you know, for authors who are exhausted and don’t want to do it or for introverts who really just don’t enjoy it, there are other options that we’re going to talk about in upcoming episodes. So, yeah, I think that is a good thing to touch on. Any other thoughts on the discovery section before we move into the last theme?
Ferol Vernon (15:58)
Yeah, just to say I think, you know, discovery is always going to be a big important thing for authors to think about. I don’t think that’s that’s not going to go away. And I think, you know, one of the things that I really hope this year brings is, you know, a little bit less fatigue and a little bit more excitement about reaching readers, you know, and I think discovery is discovery.
Ricci Wolman (16:15)
I like that. Well said. OK, last theme. This is the big one. This is my favorite one, quite honestly. OK, so last theme was author sovereignty. And by this we just mean autonomy and agency for authors. And I think we touched on a few different pieces of this throughout this conversation and the last one. But I think in general, what we’re talking about is authors having more independence from the large platforms and retailers. Authors having more options. We already touched on that, but having more creative freedom. And I think also there’s a level of taking more ownership of what you’re putting out in the world and connecting directly with your readers that we saw grow in 2025 and that we’re anticipating is going to continue to grow in 2026 and beyond. So that’s kind of what we mean when we say sovereignty. But maybe you can talk a little bit more on that, Ferol, about what we mean by this theme.
Ferol Vernon (17:13)
Yeah, I think, you know, I think all of the trends we’ve talked about ultimately are leading to this idea of, you know, authors having, you know, more power in the industry. And I think we’ve touched on this a lot in a lot of these different themes. But I think when you talk about sovereignty, right, I think you’re really talking about, you know, the author ultimately having the agency to decide, you know, how they reach their readers, you know, how they publish, you know, how they market, you know, how they show up for their readers. And I think that when I think about, you know, what sovereignty means to me, I really think it’s about like, you know, you own your career. Like the decisions that you make are your decisions, not decisions that are made for you by a publisher or even necessarily by a retailer.
Ricci Wolman (17:52)
Right.
Ferol Vernon (17:56)
Or I think, you know, an aggregator. Like you are truly deciding, you know, how you want to run your career. And I think that’s been happening a lot. Right. And I think, you know, one of the trends, you know, that we talked about is we’re seeing more and more indie authors who are hitting big numbers. Right. Like we’re seeing more and more indie authors who are hitting, you know, multi six figures, even seven figures. And I think, you know, when you see that kind of success, the sovereignty of, you know, the decisions that they’re making, the ability to make those decisions in the first place is what’s driving it, right?
Ricci Wolman (18:27)
Yeah. Yeah, exactly. And I think we’ve talked a lot about how things were getting consolidated. Right. Like over the past couple of years, Amazon’s become more dominant. Apple, Meta, Google became more dominant. And authors were very beholden to a few large platforms. And I think over the past year specifically, we started to see a shift away from this. It’s not that authors are not selling on Amazon. They’re still selling on Amazon. Of course. Amazon is the biggest retailer. But I think more and more authors are thinking, OK, how can I also diversify? How can I sell more directly? How can I build more independence from these large platforms so that I’m not totally beholden to an algorithm change or a policy change or, you know, any number of other variables that are outside of my control on any given platform? And I think direct sales is probably like the number one thing that we saw explode in 2025. Authors selling to their readers directly, keeping more money, getting more data. And I think that is going to continue to grow in 2026.
Ferol Vernon (19:26)
And I think you even take it a step further, right? I think we’re starting to see more and more tools that allow for sort of direct distribution, right? So you’re cutting out the middle, you know, the middleman. So instead of, you know, going through, you know, aggregate, you know, wide distribution through like an aggregator platform or, you know, just uploading to Amazon, you’re going direct to the reader. Right. You’re selling direct via, you know, Shopify, via Lemon Squeezy, you know, via Payhip or, you know, any of the sort of multitude of small econ platforms that are out there that can then deliver the book, you know, via BookFunnel or, you know, direct to Kindle. And I think that is a very democratizing force. Like that sort of stack is very powerful.
Ricci Wolman (20:02)
Yeah. Yeah. And authors are starting to use it more. The majority of indie authors aren’t using it yet, but we are, you know, there are a lot of authors who are. And I think we’re also going to see the tools get better and easier to use. We’ve already started to see that. And I think we’re going to continue to see, you know, the platforms and the tech that allow for direct distribution and sales to get better and to start to compete with, you know, like the Amazon experience of one click and then like you have it in your library. We’re going to start to see that on the independent or indie side of things. And I think that is a really exciting democratizing force as you just said. But there’s another piece of this, which is the other thing that we’ve seen is that these tools have also been popping up to help authors with discoverability and marketing. Right. So there are so many new tools now that are helping authors with promotion and reaching readers that didn’t exist, you know, a year ago or even a few years ago. So I think a big piece of sovereignty is also that you have more options in terms of how you build your platform, how you reach readers. I think the other piece that we’ve talked about is that you have more creative freedom, and we’ll talk about that in a second. But Ferol, what are your other thoughts on some of the tools that we’ve been seeing authors use?
Ferol Vernon (21:15)
I think, you know, AI in all honesty, one of the big things we’ve been talking about in the AI space is like how that’s making things like covers and you know, whether it be, you know, promotional materials and sort of getting the support that you need as an author, right? I think AI is one of those things that has the potential to really level the playing field for authors where, you know, maybe they didn’t have the capital to like hire a professional designer, or maybe they didn’t have, you know, the ability to do like some of these tasks or, you know, some of these jobs that might have been prohibitively expensive. I think AI has actually like really leveled the playing field there. I think the other piece that we’ve seen is, you know, is things like, you know, a lot of the sort of like social platforms and you know, things like Substack and like being able to sort of, you know, get your work out there or, you know, serialize it, or, you know, post stories directly, right? I think that kind of stuff is powerful. I think some of the other things that we’ve touched on, like, you know, different retailers, right? Different audio platforms, you know, different ways of sort of reaching audiences. I think those are all important and sort of democratizing.
Ricci Wolman (22:14)
I’ll jump in real quick and give a few examples of the promotional side. So we have been around for, gosh, I think 14, 15 years now doing book promotion. There was a time where there weren’t that many options for promotion and we dominated. And I’m very happy to see that there are now multiple options for authors when it comes to promotion. So for discovery, you can obviously use us. We have a network of readers that is 1.5 million. But there is also Fussy Librarian and there’s BookBub and there’s Written Word Media. And there’s Books Butterfly. There’s so many other promotional platforms that are helping authors with discovery. And then there’s tools like Publisher Rocket for helping you find the right keywords and categories. Draft to Digital has Atticus. There’s Vellum, Reedsy. Like there are so many tools now that are helping authors with the different pieces of their career. And I think part of the reason we’re bringing this up is to just make sure authors know that, you know, there’s not just one option. You can try multiple things. You can experiment. You can use different tools based on what works for your process. And I think that sovereignty, that ability to choose, is a big part of why I’m so excited about this trend.
Ferol Vernon (23:26)
Yeah. And I think, you know, kind of summarizing all of that is like, you know, I think, you know, on the backend, there’s more tools that allow you to run your business efficiently. And I think on the front end, there are more places for the author to reach the reader, more channels for distribution. And I think, you know, this confluence of things, I think, is really giving authors sovereignty, which I think is ultimately really empowering. And I think, you know, at the end of the day, like when you talk about, you know, authors, I think it’s like they’re, you know, they’re building a business and they’re building a life. Right. And I think, you know, having that sort of like sovereignty, you know, of your creative work and your livelihood is like I think that’s awesome.
Ricci Wolman (24:01)
Yeah. And I think the sovereignty leads to more creative freedom, too. So the last thing we wanted to touch on under this theme is how we’re seeing experimentation by authors grow. So we touched on serialization and new formats. I think we’re going to see more of that in 2026 where authors are just like, I want to try something new. I want to play with a different medium. I want to try a different format. And we’re seeing more authors take creative risks. So both in the narrative side, like taking creative risks with what they’re writing, but also in the format and the medium. And I think that experimentation is going to lead to some really cool stuff in 2026 and beyond.
Ferol Vernon (24:43)
Yeah. And I think, you know, you and I were just talking the other day. We were talking about, I think it was Trad Pub just talked about this, you know, one of their authors is doing a newsletter where she’s serializing, you know, like mystery, like a mystery novel. Right. And like, I love those kinds of ideas. I think those are really, really exciting and cool. And I think, you know, that kind of experimentation, that kind of flexibility is something that indie authors are really uniquely positioned to do. I think that they’re able to sort of like take creative chances in a way that trad pub authors can’t necessarily. And I think that experimentation is a beautiful thing. And I think, you know, even if you fail or even if it doesn’t work, right, like I think the process of experimentation is incredibly exciting. And I think that is what, you know, leads to sort of like new ideas and innovation in the industry.
Ricci Wolman (25:29)
Yeah, I was just thinking about, so last year I was at a conference and there was an author there who wrote a mystery series, and the format was you would subscribe. I think it was a physical subscription, but she sent you a letter every week. And I know she’s not the only person who does, I know there’s other people who do this, but it was a really cool idea, a really cool format that I thought that I really considered before, where you’re getting a whole book over 12 weeks or something, I don’t remember the timeframe, but the story is trickling out and it’s coming in a very old school way. You’re getting a letter in the mail, right? Like, neat. Nobody gets good mail anymore. And so I think, yeah, exactly, right? So I think you’ll start to see that, you know, new formats, new ways of delivering the story that maybe we hadn’t quite considered before, or at least tweaks on a theme we have seen before. And I think that’s exciting. Yeah, no, it really is exciting. And the whole this whole year, I think is going to be exciting. I think taking a step back and thinking about all the things we’ve talked about in this episode and in the first one is that there is a lot of change happening in the industry. But on balance, I think most of that change is going to be really positive for authors and actually really positive for readers as well. And this trend of democratization of publishing and connection and discovery is just going to accelerate, I think, as we move into 2026.
Ferol Vernon (31:22)
Yeah, I think, you know, we’re obviously very optimistic about things case you can’t tell. We’re positive pretty much to a fault. And I think, but, you know, I really do see all of these things coming together for this to be, you know, an exceptional year for authors. I know that, you know, sometimes I talk to authors and they’re positive. Sometimes they’re beat down. You know, it’s a hard thing, you know, creating your work and putting it out there. And, you know, one minute you’re over the moon, the next minute you get one bad review and it’s just, your day’s ruined. But I think there’s a lot of reasons for optimism in the year ahead. And I think we’re going to see sort of a real explosion of creativity. And I’m really looking forward to working with our customers on that.
Ricci Wolman (31:51)
Yeah. I also think what 2026 and what some of these themes and trends show us is that there’s no right path, right? There never has been one right way of publishing a book and hitting your goals. But as we move into this year, the options are multiplying. And it’s easier, I think, for authors to find places that they’re comfortable, right? To find channels that work for them, to find technology that works for them, to find an ethos that works for them. And so I think that, although it could be a little daunting, because you don’t want to have choice overwhelm, it is actually going to be very liberating for a lot of authors.
Ferol Vernon (32:44)
Yeah, I think that’s right. And I think, you know, that sort of like brings us to the end of the pod of sort of the final theme of sovereignty. And we talked about discovery and sovereignty, and those were sort of final two themes. And I think like, you know, as we sort of wrap this discussion around trends, we talked a lot about optimism and positivity. But I think, you know, all of these themes that we’ve talked about, I think you mentioned this, Ricci is, we’re predicting what we think is going to happen. We’re looking at the threads that we pulled and talking to people, but everybody’s gonna have to discover their own path, right? And we’re gonna continue learning together with this community. And even though some things are harder and some things are easier, we’re all gonna be able to move forward together.
Ricci Wolman (33:28)
Yeah, we might be wrong. You know, there’s some of these things that we might be wrong about. We, you know, this is this is our best guess, right? Is any prediction post or trend post is. I think there are a few that we feel highly confident on because it’s a continuation or an acceleration of a trend. And then there are a couple more that are, you know, it looks like this is the way things are going to go, but things can always, you know, slow down or do a U-turn. But it’s fun. It’s fun to think about these things. It’s fun to dream about what the future is going to be. As Ferol said, we are optimistic. We’re entrepreneurs, so the baseline is optimism. And all of you out there, authors, you’re entrepreneurs too. So seeing the fun and the opportunity and the possibility in the predictions is always one of my favorite ways to start the new year.
Ferol Vernon (34:24)
What a great way to wrap the show. So thank you all for listening. Check out the Trends post that’s got everything that Ricci and I have talked about in a lot of detail. Please shoot us a comment, shoot us an email. Let us know what you think of these trends, what you’re seeing out there. We love hearing from authors of all kinds. So let us know. And for both Ricci and I, that’s the pod. And thank you very much.
Ricci Wolman (34:47)
See you next time.
If you enjoyed today’s episode, share it with a fellow author and leave us a review right here on Apple Podcasts. It helps more writers find the show.
This episode of The Written Word Podcast was produced by Heart Centered Podcasting.
© 2025 Written Word Media, Inc. All rights reserved.