Growth Marketing & Author Experience Lead

Written Word Media is hiring a full-time Author Experience & Growth Lead to own and scale our author acquisition, engagement, and revenue growth strategy across all channels. This is a hands-on role for a self-starter with a proven track record of building, engaging with and monetizing an audience.

This role is deeply focused on the author funnel — from first touch to long-term customer — and on ensuring that Written Word Media is a trusted, well-known partner for independent authors. The right candidate blends strong growth instincts with sound judgment, empathy for authors, and the ability to both think strategically and execute efficiently.

Your Mission:

  • Develop, own, and optimize the full author funnel, ensuring authors understand, trust, and engage with Written Word Media’s products and services.
  • Own customer-facing growth across paid, SEO, email, content, social, influencer,  reputation management, and events
  • Deploy strategies and testing to drive author acquisition, retention, satisfaction, and lifetime value.
  • Ensure Written Word Media is consistently positioned as a credible, trusted, author-first brand.

This is a Good Fit If You:

Are able to build strategy AND execute — you are a hands-on owner and contributor


Have excellent judgment and a strong sense for what authors care about


Score high on emotional intelligence and level-headedness


Have strong integrity and do the right thing, especially when serving authors

 

Take pride in being efficient, focused, and productive

 

Are a confident, clear communicator

 

Can easily transition between details and the big picture

 

  • Can creatively marshal limited resources to drive outsized results

Here's What You'll Do:

Author Funnel Ownership: Own the end-to-end author journey — from awareness through conversion, onboarding, repeat usage, and long-term retention.

 

Paid Ad Management: Plan and execute ad campaigns across paid channels with a focus on efficiently growing our author audience.

 

SEO & GEO: Manage and grow our organic search and generative search presence through technical and content improvements. Develop and execute an SEO & GEO strategy in close collaboration with content, product, and engineering.

 

Email Marketing Strategy: Own email strategy end-to-end, including editorial planning, lifecycle marketing, segmentation, automation, and optimization to drive engagement, trust, and conversion with authors.

 

Content Strategy: Define and oversee content strategy across channels to ensure authors clearly understand our products, services, and value — and see Written Word Media as a go-to resource.

 

Social & Community: Execute and manage an organic social media strategy, audience growth plan, content calendar, and measurement framework across Instagram, Facebook, Twitter/X, Pinterest, and YouTube.

 

Reputation & Brand Management: Proactively manage brand perception across all author touchpoints. Monitor feedback, reviews, and sentiment, and ensure we consistently show up as a reliable, author-first company.

 

Your Experience Will Include:

 

  • Experience in growth marketing, lifecycle marketing, or customer acquisition with a strong track record of success
  • A data-driven mindset with comfort measuring performance against KPIs for acquisition, conversion, retention, and ROI
  • Strong knowledge of digital marketing strategies (paid media, SEO, email, content, social)
  • Comfort experimenting with AI tools and workflows in marketing, and the ability to thoughtfully apply them to real business problems.
  • Proficiency in Google Analytics and performance analysis
  • Excellent communication, organization, and prioritization skills; ability to manage competing priorities independently
  • Experience doing more with less — you know how to make a small budget go far
  • Bonus: Experience working with creators, indie authors, or small business audiences

Company Perks

  • Fully remote position.
  • Comprehensive health, vision, dental, and insurance benefits.
  • 401k and Profit Sharing: Automatic 3% company contribution to your 401k, plus an annual discretionary profit share.
  • Book Perks: Free books to support your reading habit, with purchases benefiting indie bookstores.

Ready to join us?

Apply Now

About Written Word Media

At Written Word Media, we believe books are a force for good. Our mission is to empower authors and publishers to reach their audience and help readers find their next great book. We operate multiple media brands that cater to over one million readers. Written Word Media has served over 45,000 authors, many of whom are independent. We pride ourselves on providing outstanding customer service and effective products & services. We are a company that values courage, focused effort, creativity, and quality.