Every social media platform seems to promise the same thing: more visibility, more readers, and more book sales. One expert tells you to master TikTok. Another swears by Instagram. Meanwhile, someo...
Most authors know the core ingredients of a successful book marketing strategy: build an email list, consistently promote your books, run ads, and keep readers moving through your catalog.
And f...
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About the Episode:
What does a CEO who's run social media campaigns for Nike, IKEA, Samsung, and Crocs think authors should...
Online marketing gets a lot of attention, and for good reason. Ads, email Promotions, social media, and Amazon visibility all matter.
But some of the most meaningful reader engagement still happ...
For many indie authors, publicity feels like something reserved for bestselling authors with major publishers, big budgets, or an entire marketing team behind them.
But the truth is, PR for auth...
Most authors think of their book as the end goal. You write it, publish it, promote it—and hope it finds its readers.
But what if your book is actually just the beginning?
For a growing number of...
Getting featured in local media can feel a bit like trying to crack a secret code.
You know it’s possible; authors get spotlighted in magazines, interviewed by local outlets, and highlighted in ...
If you’ve ever thought, “I know I should be marketing my book… but I have no idea where to start,” you’re in exactly the right place.
This content marketing guide is designed to walk you through...
TL;DR: What Actually Moves the Needle
Becoming an authorpreneur isn’t about doing more marketing, it’s about building systems that continue working long after a single launch ends.
The authors ...
If you’ve been circling BookTok with a mixture of curiosity and caution, you’re not alone.
Many indie authors ask us:
Is BookTok still relevant?
Does it only work for romance?
Do I ne...