Book Marketing Basics

If you’re new to book marketing or just want some more general information, this is a great place to start. We’ve got posts to help authors of all levels learn the marketing game.

Amazon A+ Content for Authors: A Step-by-Step KDP Guide

A+ Content lets you add rich graphics, formatted text, and comparison tables to your book's Amazon product page, going well beyond the standard description box. It's free for all KDP authors, and i...

When and How to Change or Retire a Pen Name

Already have a pen name but wondering if it's still the right fit? Whether your career has evolved, your readership has changed, or life simply looks different than it did when you published your f...

KDP Account Health: What Can Get Authors Banned

For indie authors, Amazon KDP can be one of the most powerful publishing platforms in the world. But it is also a platform with rules, automated reviews, human enforcement, and serious consequences...

Reader Engagement: How Authors Build Local Book Buzz

Online marketing gets a lot of attention, and for good reason. Ads, email Promotions, social media, and Amazon visibility all matter. But some of the most meaningful reader engagement still happ...