What to Do the Week After Your Email Promo
So you ran an email promo. 🎉 Maybe it was a Freebooksy blast that sent your downloads into orbit. Maybe Bargain Booksy helped you reach new readers in droves or maybe you spent thousands of doll...
Book Marketing Basics
If you’re new to book marketing or just want some more general information, this is a great place to start. We’ve got posts to help authors of all levels learn the marketing game.
Why Every Author Still Needs a Website in 2025 (And How to Make Yours a Reader Magnet)
Your author website is still the cornerstone of your online presence. Learn what to include, how to grow your email list, and tips that help it work harder for you. With all the noise about TikT...
The Momentum Method: Smart Book Marketing Strategies for Self-Published Authors
Here’s a truth every indie author should hear: ✨ Visibility isn’t luck, it’s momentum. Sure, writing a great book is step one. But if you want readers to discover it (and fall in love with yo...
How to Take Your Stories Global: Translation Tips for Indie Authors
Learn how indie authors can expand their global reach through book translations with expert insights on European markets, distribution platforms, and marketing strategies from Mikhail Kolobin of PublishMe.
A Deep Dive on Special Editions: What They Are and How Indie Authors Can Use Them Strategically
As indie authors, we're always looking for ways to breathe new life into our backlist, create excitement for a new release, or simply give readers something a little extra. One tactic that’s been g...
What Makes a Book Go Viral?
You’ve written your book, polished it, and sent it into the world. You believe in it with every fiber of your being. But now comes the question every author asks at some point: How do I get readers...
How Email Promos Can Fuel Your Direct Sales Success
If you’ve been watching the self-publishing world over the past few years, then you’ve heard a lot of buzz about direct sales. Selling books straight to your readers: without middlemen, without del...
An Indie Author’s Guide to Diversifying Income Streams
If there’s one universal truth for indie authors, it’s this: some months feel like you’re riding the royalties rollercoaster, and other months… well, let’s just say you’re grateful for that free co...
From Meh to Must-Read: Optimize Your Book Package
Discover how to build a book package that sells with expert tips from James Blatch. From genre clarity to ad alignment, learn how to turn browsers into buyers.
Why Every Author Needs a Platform (Yes, Even You)
So you’ve written a book; maybe it’s your first, maybe your fifteenth. Either way, your author platform is the secret sauce that transforms your work from:❌ “I hope someone finds this…” ✅ “I know ...