Book Marketing Basics

If you’re new to book marketing or just want some more general information, this is a great place to start. We’ve got posts to help authors of all levels learn the marketing game.

Reader Magnets vs. Lead Magnets: What’s the Difference?

If you’ve spent any time researching author marketing, you’ve probably encountered the terms reader magnet and lead magnet. Sometimes they’re used interchangeably. But there’s a useful distinction ...

Amazon A+ Content for Authors: A Step-by-Step KDP Guide

A+ Content lets you add rich graphics, formatted text, and comparison tables to your book's Amazon product page, going well beyond the standard description box. It's free for all KDP authors, and i...

When and How to Change or Retire a Pen Name

Already have a pen name but wondering if it's still the right fit? Whether your career has evolved, your readership has changed, or life simply looks different than it did when you published your f...