Welcome to Behind the Pen, our author spotlight series where we get up close and personal with the incredible writers in our community—and dig into what’s actually working for them when it comes to book marketing.
From smart promo stacks to tough lessons learned, we’re shining a light on the real-world tactics authors use to reach readers, grow their platforms, and see real results. You’ll also discover how they’re leveraging Written Word Media tools like Freebooksy, Bargain Booksy, and Reader Reach Ads to build visibility and sustainable momentum.
Marketing indie books is rarely a straight line. But with a little experimentation, the right promo tools, and a dash of persistence, great things can happen.
Aurora Winter’s journey began at the age of 9 when The Lion, the Witch, and the Wardrobe showed her the power of storytelling. Since then, she’s become an award-winning screenwriter, a TV executive, and the author of 10 books spanning genres like nonfiction, self-help, fantasy, and memoir.
“I realized writers are a kind of wizard—we can transport our readers to another place and time with ink on a page. I thought that was amazing and decided, at age 9, to become an author like C.S. Lewis.”
Today, Aurora is still just as captivated by the magic of words, using her writing to spark imaginations and connect with readers. Whether crafting insightful nonfiction or weaving captivating fantasy, she remains dedicated to her craft and committed to the long journey of authorhood.
When it comes to marketing, Aurora has learned the ropes with passion and persistence. Although she doesn’t have a magic wand for book promotion (yet!), she’s found something just as powerful: Written Word Media!
“I like marketing. No one is going to find our books unless we tell them! I do wish I had a magic wand to handle all my marketing! Written Word Media is the next best thing.”
For Aurora, marketing is a necessary part of the process, and she’s fully embraced it as an extension of her creative work.
Here’s what’s working for Aurora right now:
“I set the timer and allow myself an hour to write every morning, even if I have a busy workday. And when I hit a tricky plot problem at night, I set the intention that the answer will come to me overnight. I usually wake up with a great idea!”
For Aurora, the impact of her marketing efforts is more than just numbers—it’s about the personal connections she builds with readers. She’s seen incredible feedback, like the time an acquaintance sent her a photo of his daughter beaming with excitement after receiving her book’s sequel.
“Whenever I want to toss the manuscript I’m working on… I look at that beaming photo. One delighted reader. And she shifts my mindset every time.”
Her promotion strategies also yield tangible results, from boosted sales to increased visibility.
Before using Written Word Media, Aurora struggled to get her books in front of readers.
“Getting the word out to thousands of readers hungry for that type of book was the biggest challenge before using Written Word Media.”
She’s also experienced how bundling services can streamline her efforts.
“I have used most of the popular services. But now you can bundle services such as Fussy Librarian with Written Word Media, which makes stacking faster and easier.”
“With my first published book, I didn’t understand how critical it is to line up reviews and advertising in advance. When the book launch didn’t meet my expectations for From Heartbreak to Happiness (which was endorsed by Wayne Dyer), I took it personally and thought the book wasn’t good enough. Instead, I would now make sure the book is in the right categories, has the right keywords, and I would make sure to get reviews organized in advance of the launch.”
“Think of your book as the first step in a relationship with your reader. What will they want next? Maybe it is another book or maybe it is a PDF with a checklist. Maybe they’d like to hire you as a speaker, coach, or consultant. Think like an entrepreneur and solve problems for others and you will thrive by helping others!”
Looking forward, Aurora is finalizing the third book in her fantasy trilogy for young adults, Multiverse Mayhem.
“To have long term visibility I find it works best to keep marketing! You have to have book reviews lined up before the launch promo. With back catalog, keeping the book top of mind and triggering sales of other books in that series is often the primary goal.”
Aurora Winter’s journey from inspired 9-year-old to seasoned author and marketer proves that success in the indie world isn’t just about the books—it’s about strategy, perseverance, and the magic of storytelling. Whether she’s writing for herself or her clients, Aurora continues to shine by connecting with her readers and treating marketing as part of the creative process.
Whether you’re launching your debut or promoting the fifth book in your series, Written Word Media can help you reach the right readers—through targeted email promos, Facebook ads, and more. Schedule your next promotion today.