Author Blog

Subscriber Surge Giveaways: Welcoming Your New Readers

Your Subscriber Surge Giveaway is underway, and new readers are signing up for your mailing list. Exciting, right? But growing your email list is only the first step. The next is turning those new ...

Reader Magnets vs. Lead Magnets: What’s the Difference?

If you’ve spent any time researching author marketing, you’ve probably encountered the terms reader magnet and lead magnet. Sometimes they’re used interchangeably. But there’s a useful distinction ...