Blog

How to Price Your eBook to Gain Readers and Maximize Author Earnings

  |   Author Blog

A question we get all the time is "what's the best price point for a book on your site?" The answer is more complicated than a number: it depends on your goals. Pricing any product, including an ebook, needs a sophisticated strategy based on data and is wholly dependent on your specific goals. Authors tend to have two distinct goals: 1) grow readership / acquire more readers and 2) make money from their titles. An author who wants to maximize a financial return on their marketing dollars will use a different pricing strategy than an author who wants to acquire the most new readers....

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Written Word Media partners with Kobo Writing Life

  |   Author Blog, Kobo, Partnerships

Freebooksy Series Features Now Provide Wider Marketing Opportunities for Indie Authors   July 21, 2015 – Kobo and Written Word Media announced the launch of a new partnership today called Freebooksy Features, a curated selection of free ebook titles handpicked by a collaborative team from Freebooksy and Writer’s Life. The selections represent an array of genres including Romance, Mystery, Thriller, and Science Fiction. For readers a Freebooksy Feature offers a no cost, risk-free way to try out a new author. For authors, it expands their reach to a larger audience and potential fan base that will return to purchase their subsequent titles again...

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The Secret to Marketing Your Book Series

  |   Author Blog

Writing a series is a great way to keep your reader base and sell more books. But how does that translate to marketing? How can authors make the most of the series model and effectively reach the people most likely to be repeat customers and longtime readers? We talked to two influencers in the book marketing arena to get a couple of perspectives on the series model: Mark LeFebvre from Kobo and Ali Parker, a new (and extremely marketing-savvy) author who has found success in promoting her series. Read the entire interviews below (they're full of great advice and benchmark data) or use the...

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How to Create a Best-Selling Cover

  |   Author Blog, Design

Never judge a book by its cover. The problem with that? Everyone does it.  A book's cover informs the reader of the book's genre, tone, content, and even quality. You know that your book is high-quality -- but a professional cover is the fastest way to make sure the reader knows it too. We'll demonstrate. Below we pulled some of the books on Bargain Booksy from April 2015 that our readers loved. We segmented the featured books by genre in order to find trends and see what types of book covers resonated with our audience. Jump to your genre: Romance | Erotica |...

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Holiday Author Marketing – Survey Results

  |   Author Blog

When most people think of the holiday season, hot chocolate and snow angels come to mind. We love a cup of cocoa as much as the next person, but all we want for Christmas is a report on holiday author marketing trends. We couldn't find a report to gift ourselves, so we compiled our own. We surveyed our authors (and others) to determine where and when authors plan to market their books and get a sense for sales expectations. Let's first look at the breakdown of who filled out the survey. 80% of respondents were self-published. Around half of respondents sell fewer than 50 books...

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Summer Sales Trends

  |   Author Blog

The summer doldrums. The dog days of summer. The slow season. Not very cheerful in terms of book sales, perhaps, but that's the truth of summer in ecommerce. People travel, take vacations, and spend time outside - which means fewer hours in front of the computer shopping. Fewer eyes on your book. Fewer dollars spent online. The outlook isn't completely bleak - things will pick up again in August. Your month over month growth may look more like a decline, but don't fret: that's normal. A typical ecommerce entity (meaning someone who sells products online - like an author) will see a seasonal...

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Want to Write for Freebooksy?

  |   Author Blog

Authors: we recently started a new blog on Freebooksy focused on the joy of reading. And we'd love to have you contribute.The audience for the blog are readers (not authors) and the content we are posting is focused on reading, books, and things that readers love. You can see some of our recent articles here. Here are some examples of the type of content we are accepting:Commentary on literary trends.Book Reviews (especially for books that are popular or getting a lot of buzz).Top 10 Books to Read This Summer, Top 5 Books to Give Your Grad, Top 6 Books to Gift...

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How To Price Your eBook

  |   Author Blog

There is an ongoing debate among authors on how best to price their ebooks. As the author of your ebook, you are in the best position to determine the optimal price for your ebook. You have access to all your sales data and how it fluctuates when you run different promotions. However, it's always useful to have macro trends and data points to refer to as you are analyzing your data and deciding what your next price promotion should be. We decided to run a high-level analysis on all Kindle books sold through our sister site, Bargain Booksy, in the last...

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How to Make the Most of Your Freebooksy Feature

  |   Author Blog

So you have a KDP Select promo coming up, and have a Freebooksy Feature booked. Congrats. Here are some tips to make the most of your promotion: Before your promotion: Log into your KDP Select account and double-check that your free day has been scheduled. Triple check that the date of your free promo matches the date that your Freebooksy Feature will be run. Follow us on Twitter, Like us on Facebook and Sign up for our reader emails - (make sure to sign up for your genre). We'll mention you in all three places (if you bought a Feature Plus), and that way you'll have easy...

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Facebook For Authors: How To Create Facebook Ads

  |   Author Blog, Tips and Tricks

By Taylor Coil If you've never tried Facebook Ads before, the process can be a bit daunting. Fear not: we're seasoned professionals and can help you out. Here's a step-by-step process to creating your first Facebook Ad to get more likes. 1. Locate the Ads Manager. Look on the left hand sidebar of your News Feed on Facebook. Under your photo, (in 'Favorites') look for 'Ads Manager.' Click on it!   2. Create an Ad. Once you're in the Ads manager, look in the top right of your screen for a green button that says 'create an ad.' Click on it! 3. Select Which Facebook Page You'd...

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